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NEW ARRIVALS

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Try all the latest faves for your eyes, lips & face.

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FEATURED ITEMS

Girlhood is forever

Glow back to that love-at-first-swipe feeling of your earliest lippie memories.

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New Arrivals

Thirst Burst Lip Treatment

With a peptide complex that helps provide visibly plumping moisture.

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We think you'll like

12 items

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e.l.f. Cosmetics Power Grip Primer

e.l.f. Cosmetics

 

Power Grip Primer

4.7 out of 5 stars ; 24475 reviews4.7(24475)
$11.00

Free Gift with purchase

e.l.f. Cosmetics Glow Reviver Lip Oil
10 colors

Sale

e.l.f. Cosmetics

 

Glow Reviver Lip Oil

4.7 out of 5 stars ; 11728 reviews4.7(11728)
Sale price $8.00
List price $9.00

Free Gift with purchase

e.l.f. Cosmetics Hydrating Camo Concealer
20 colors

Sale

e.l.f. Cosmetics

 

Hydrating Camo Concealer

4.4 out of 5 stars ; 8131 reviews4.4(8131)
Sale price $7.00
List price $8.00

Free Gift with purchase

e.l.f. Cosmetics Glow Reviver Melting Lip Balm
14 colors

Sale

e.l.f. Cosmetics

 

Glow Reviver Melting Lip Balm

4.7 out of 5 stars ; 2840 reviews4.7(2840)
Sale price $8.00
List price $9.00

Free Gift with purchase

e.l.f. Cosmetics Halo Glow Liquid Filter
15 colors

Sale

e.l.f. Cosmetics

 

Halo Glow Liquid Filter

4.5 out of 5 stars ; 9994 reviews4.5(9994)
Sale price $14.00
List price $15.00

Free Gift with purchase

e.l.f. Cosmetics Sheer For It Blush Lip + Cheek Tint
9 colors

Sale

e.l.f. Cosmetics

 

Sheer For It Blush Lip + Cheek Tint

4.5 out of 5 stars ; 6327 reviews4.5(6327)
Sale price $5.00
List price $6.00

Free Gift with purchase

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  • e.l.f. Cosmetics Hydrating Camo Concealer
    20 colors

    Sale

    e.l.f. Cosmetics

     

    Hydrating Camo Concealer

    4.4 out of 5 stars ; 8131 reviews4.4(8131)
    sale price $7.00
    list price $8.00

    Free Gift with purchase

  • e.l.f. Cosmetics Halo Glow Liquid Filter
    15 colors

    Sale

    e.l.f. Cosmetics

     

    Halo Glow Liquid Filter

    4.5 out of 5 stars ; 9994 reviews4.5(9994)
    sale price $14.00
    list price $15.00

    Free Gift with purchase

  • e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
    23 colors

    Only at Ulta

    e.l.f. Cosmetics

     

    Camo Hydrating CC Cream SPF 30

    4.3 out of 5 stars ; 2228 reviews4.3(2228)
    sale price $15.00
    list price $16.00

    Free Gift with purchase

  • e.l.f. Cosmetics Halo Glow Contour Beauty Wand
    5 colors

    Sale

    e.l.f. Cosmetics

     

    Halo Glow Contour Beauty Wand

    4.4 out of 5 stars ; 2936 reviews4.4(2936)
    sale price $9.00
    list price $10.00

    Free Gift with purchase

  • e.l.f. Cosmetics 16HR Camo Concealer
    20 colors

    Online only

    e.l.f. Cosmetics

     

    16HR Camo Concealer

    4.2 out of 5 stars ; 5658 reviews4.2(5658)
    sale price $7.00
    list price $8.00

    Free Gift with purchase

  • e.l.f. Cosmetics Camo Color Corrector
    5 colors

    Sale

    e.l.f. Cosmetics

     

    Camo Color Corrector

    4.4 out of 5 stars ; 1128 reviews4.4(1128)
    sale price $4.00
    list price $5.00

    Free Gift with purchase

  • e.l.f. Cosmetics Primer-Infused Matte Blush
    2 colors

    Sale

    e.l.f. Cosmetics

     

    Primer-Infused Matte Blush

    4.6 out of 5 stars ; 549 reviews4.6(549)
    sale price $7.00
    list price $8.00

    Free Gift with purchase

  • e.l.f. Cosmetics Halo Glow Blush Beauty Wand
    6 colors

    Sale

    e.l.f. Cosmetics

     

    Halo Glow Blush Beauty Wand

    4.5 out of 5 stars ; 5630 reviews4.5(5630)
    sale price $9.00
    list price $10.00

    Free Gift with purchase

  • e.l.f. Cosmetics Makeup Mist & Set
    2 sizes

    Sale

    e.l.f. Cosmetics

     

    Makeup Mist & Set

    4 out of 5 stars ; 1834 reviews4(1834)
    sale price $6.00 - $8.00
    list price $7.00 - $9.00

    Free Gift with purchase

  • e.l.f. Cosmetics Powder Blush Palette

    Sale

    e.l.f. Cosmetics

     

    Powder Blush Palette

    4.3 out of 5 stars ; 176 reviews4.3(176)
    sale price $9.00
    list price $10.00

    Free Gift with purchase

  • e.l.f. Cosmetics Camo CC Cream
    15 colors

    Sale

    e.l.f. Cosmetics

     

    Camo CC Cream

    4.1 out of 5 stars ; 7990 reviews4.1(7990)
    sale price $15.00
    list price $16.00

    Free Gift with purchase

  • e.l.f. Cosmetics Matte Putty Primer

    Sale

    e.l.f. Cosmetics

     

    Matte Putty Primer

    3.9 out of 5 stars ; 404 reviews3.9(404)
    sale price $10.00
    list price $11.00

    Free Gift with purchase

  • e.l.f. Cosmetics Luminous Putty Blush
    3 colors

    Online only

    e.l.f. Cosmetics

     

    Luminous Putty Blush

    4.5 out of 5 stars ; 456 reviews4.5(456)
    $8.00

    Free Gift with purchase

  • e.l.f. Cosmetics Camo Powder Foundation
    2 colors

    Online only

    e.l.f. Cosmetics

     

    Camo Powder Foundation

    4 out of 5 stars ; 1096 reviews4(1096)
    $11.00

    Free Gift with purchase

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