It's Asian American & Pacific Islander Heritage Month
Honoring the heritage, rituals and expressions of AAPI beauty—this month and always.
On our radar
Just-dropped beauty that’s rooted in AAPI heritage.
iota
Meet the nutritional body care brand powered by whole foods with proven, functional skin benefits. Shaped by holistic health and skin care philosophies passed down through generations where skin is seen as the foundation of whole-body wellbeing.
Ulta Beauty associate faves
Discover the AAPI-owned & founded must-haves our teams are loving.
Skin care
Miracle Patch Invisible Spot Cover
“The best patches, hands down. Because they have a thinner edge, they stay stuck onto your skin even after it’s drawn everything out of the pimple.”
Tiffany, Email Development Manager
AAPI-owned & founded skin care
PEACH & LILY
Glass Skin Ginseng Collagen Mask
cocokind
Ceramide Lip Blur Balm Hydrating & Smoothing Lip Treatment
Makeup
Jam Jam Lip Plumping Lipstick Melt
“This is my favorite plumping lipstick that I carry with me everywhere. I love how it glides on—the color and shine are perfection!”
Lindsy, Director of Taxation
AAPI-owned & founded makeup
DIBS Beauty
Desert Island Duo Blush + Bronzer Stick
Live Tinted
Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
Live Tinted
Hueskin Hydrating Serum Concealer
Wellness
Sugar Scrub
“The scent is really refreshing, especially after a long day, and it lasts. Sugar is a gentle exfoliator, but it works really well to renew dry skin.”
Shruti, People Success Analyst
AAPI-owned & founded wellness
PEACH & LILY
Glass Skin Ginseng Collagen Mask
cocokind
Ceramide Lip Blur Balm Hydrating & Smoothing Lip Treatment
Brands that Give Back
K-Beauty brands you’ll love
10 items
Use previous and next buttons to navigate the slides of the K-Beauty brands you’ll love Product Carousel
VOESH
Gua Sha Massage Body Cleansing Bar with Niacinamide and Charcoal
fwee
Long-Lasting Dual Coloring Stick Lip Liner
The Ulta Beauty Charitable Foundation is proud to support APIA Scholars and the Chinese American Service League, strengthening connections among AAPI students and their communities.
