Tab through the images or use the previous or next buttons to navigate each product image
or
Earn points on this purchase.
Highlights
Summary
Limited-edition Euphoria collector’s palette with 6 iridescent eyeshadows. With color-shifting chromatic pigment and a buttery-smooth glide, you can create soft, eye-catching glimmer looks or make a full-on mesmerizing statement. Be the hottest, most confident bad b*tch version of yourself.
Benefits
- Iridescent, color-shifting sparkle
- Buttery-smooth glide
- Buildable color – from soft shimmer to show-stopping sparkle
- Opthalmologist-tested
Features
- Bespoke limited-edition Euphoria x Half Magic Packaging
- Collector’s item adorned in exclusive images from unforgettable Euphoria scenes
- Relive your favorite character moments through the show’s most iconic quotes
- Handwritten notes by head makeup artist Donni Davy reveal the inspo behind each mesmerizing look
Disclaimers
- Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.
Item 2655495
Push the circular button to slide palette open. For the most over-the-top color and sparkle pay-off, press fingertip into the buttery pigment and swipe or tap it directly across eyelids. For more sheer shimmer, use an eyeshadow brush. Whatever you do will be iconic.
RUE: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Red 40 Lake (CI16035).
MADDY: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Blue 1 Lake (CI 42090), Titanium Dioxide (CI 77891), Iron Oxides (CI 77499).
LEXI: Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Titanium Dioxide (CI 77891).
CASSIE: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035).
JULES: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Yellow 5 Lake (CI 19140), Iron Oxides (CI 77491), Titanium Dioxide (CI 77891).
KAT: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Ultramarines (CI 77007), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
HOURGLASS
Ambient Lighting Edit Unlocked Palette
BOBBI BROWN
Long-Wear Waterproof Cream Eyeshadow Stick
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Charlotte Tilbury
Airbrush Flawless Hydrating & Waterproof Setting Spray
MAC
Studio Fix Powder Plus Foundation with 24HR Oil Control + Blur-Matte Finish
FENTY BEAUTY by Rihanna
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Stila
Stay All Day Smudge & Set Waterproof Gel Eye Liner
Charlotte Tilbury
Exagger-Eyes Waterproof Eyeshadow Stick
NYX Professional Makeup
Epic Ink Waterproof Liquid Eyeliner
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Very Cute Sheer Glitters
The packaging was a cute and ambitious idea that doesn't work quite as well in execution than concept. Or maybe I got unlucky because the button you push down to slide out the palette was already slightly folded back when I first unboxed it. I think if they used plastic instead of paper/cardboard, i...
Most Helpful Critical Review
Shocked how mid this palette is
I am a big fan of Donni Davy and half magic. I have not previously tried the powder eyeshadow formula, but have tried the glitter puck, liquid eyeshadow, and eyeliner. This eyeshadow formula is dry, low impact, and shockingly average especially for the price. the palette is difficult to open, yo...
13 results
When the light hits these... chef's kiss
I'm a very colorful and creative person when it comes to adding glimmer to my eye looks. So when I tell you the glimmer was glimmering!! Amazing! They look gorgeous in either low or in direct light. And the texture is very buttery! I will say the price did hold me back from buying these on day one, but if you can get these on a sale I would definitely recommend!
Dull, boring
This looks amazing online. On the eye, not so much. It lacks pigment, the promised duochrome does not exist. It looks like cheap eye glitter. At this price point this palette feels like a joke. First, and last, half magic purchase.
Use a primer!
This is super cute and worth the price considering the hype and cost of the individual eyeshadows. YOU HAVE TO USE AN EYESHADOW PRIMER, and the payoff will be worth it and there will be no falloff. Only took one star off bc the packaging is weird.
Underwhelmed
The quality and intensity of the pigment was not as promised. The color is dulled and does not apply with much intensity at all.
Soooo beautiful
The obly reason irs not perfect is the packaging!! (And the price)