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Highlights
Summary
A clinically-proven mascara that delivers instant high-impact volume, lift, and length while visibly boosting lash density over time.
Benefits
- Clinically proven to improve lash density over time
- Delivers double the volume
- 3 mascara benefits in one formula: volume, lift, and length
- Weightless formula that lifts and separates each lash
- Immediate, high-impact results
Key Ingredients
- Tetrapeptide Complex - clinically shown to support lash density and strength with continued use
- Phytocollagen - enhances elasticity and resilience for a lifted, plush look
- Olive Oil Wax - wraps lashes in nourishing definition for soft flexible volume
Research Results
- Claims Results: Immediately after the first product application:
- 00% said product instantly lengthens lashes 97% said product instantly lifts lashes 97% said lashes look healthy and strong 95% saw instantly fuller, thicker, and lifted lashes 94% said lashes look instantly thicker, fuller with an instant curve and curl 94% said lashes look bold and full
- After 7 days of product use:
- 97% said lashes have a high-impact effect that lasts all day 94% said lashes look healthy, strong and lengthened throughout the day 91% said lashes had long-wearing volume that lasts all day
- After 56 days of continued product use:
- 97% said lashes looked longer and more voluptuous 94% said lashes looked more lifted 91% said lashes look bolder and fuller
Item 2661110
For maximum volume, press the brush into the base of your lash line and wiggle for 2-3 seconds before pulling upwards.
Use the fine tip to add extra product to inner or outer corners or any areas that feel sparse.
If you have oily lids or under eyes, use a bit of full night's sleep undereye balm or setting powder to help prevent smudging.
Water (Aqua, Eau), Hydrogenated Olive Oil Stearyl Esters, Pullulan, VP/Eicosene Copolymer, Jojoba Esters, Stearic Acid, Propanediol, Glyceryl Stearate, Rhus Succedanea Fruit Wax, Palmitic Acid, VP/Hexadecene Copolymer, Butylene Glycol, Aminomethyl Propanol, Caprylyl Glycol, Acacia Senegal Gum, Helianthus Annuus (Sunflower) Seed Wax, Copernicia Cerifera (Carnauba) Cera, Hydroxyethylcellulose, Octyldodecanol, Potassium Sorbate, Sodium Dehydroacetate, Dipropylene Glycol, Glyceryl Caprylate, Cucurbita Pepo (Pumpkin) Seed Extract, Citric Acid, Dextran, Disodium Phosphate, Polysorbate 60, Tocopherol, Sodium Benzoate, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Sodium Phosphate, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
No Clumps!
I've tried quite a few mascaras over the years, and this one has become one of my favorites. What I love most is how natural it makes my lashes look. It adds just the right amount of length and definition without making it obvious that I'm wearing a lot of makeup. It's perfect for everyday wear beca...
Most Helpful Critical Review
Pretty but it didn't last!
I've used this product nearly every day for about a month, to get a good feel of how it works for me. On first application, it was extremely oily. It did get a little better as it dried out. The pros: easy to remove, I had no issues with clumping, I like the look of my lashes with this mascara. Cons...
184 results
Great difference in my eyelashes
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

What I love the most is that I don't need 3 different mascaras to obtain volume, lift and longer eyelashes, this mascara does it all. It's easy to apply and easy to remove when the day is over. I would recommend it
I have lashes now!
I had a accident when I was in middle school and ripped half my lashes out of one of my eyes. So when they grew out they are straight and hardly curl at all since. This mascara managed to make those lashes noticeable and lifted them atleast a little bit. Which has been nearly impossible for years.

new favorite
reminds me a lot of the "better than sex" mascara
It's good for ppl who don't have long lashes but it flakes
I loved this mascara in how well it layered and lifted my lashes. I wore it to the movies and did nothing but maybe smile and laugh a bit and by the end of the movie my mascara was all on the bottom of my eyes. It flakes bad for me but other than that it was a good mascara may return it :/
I wish this would be better.
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Using this mascara left my eyelashes very heavy and stringy. They did not look appealing unfortunately. I tried using less product and different application methods and the results were still the same. I wish I could have loved this product.