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Summary
Meet your real-life filter. WaterBlur Powder is a talc-free, ultra-light, water-infused setting powder that blurs pores, texture, and fine lines while hydrating skin for a smooth, photo-ready finish. Clean, cruelty-free, dermatologist tested.
Benefits
- Blurs Like a Filter – An ultra-light, water-infused setting powder that instantly softens the look of pores, texture, and fine lines for a smooth, photo-ready finish
- Hydrates & Refreshes – Hyaluronic Acid delivers a burst of hydration for soft, plump, comfortable skin
- Perfects & Smooths – Niacinamide helps minimize the appearance of pores, improve uneven tone, and boost skin resilience
- Firms & Supports – Peptides help support collagen for smoother texture and improved elasticity over time
- Brightens & Protects – Cloudberry, rich in antioxidants and vitamin C, helps brighten skin and defend against environmental stressors
- Weightless Airbrushed Finish – Melts seamlessly into skin with a breathable, non-cakey feel
- Gentle & Sensitive-Skin Friendly – Dermatologist tested and ideal for sensitive skin
- Intentionally Clean & Cruelty-Free – Formulated without talc, parabens, phthalates, or sulfates and never tested on animals
Key Ingredients
- Cloudberry - A superfruit packed with antioxidants and vitamin C known to brighten and protect skin from environmental stressors
- Niacinamide - A multitasking vitamin B3 that is known to help minimize the appearance of pores, improve uneven tone, and boost skin’s resilience.
- Peptides - Skin-firming proteins that help support collagen production, smooth texture, and improve elasticity over time.
Formulated Without
- At Doll 10 Beauty, we hand-select every single ingredient because what’s not in your products matters just as much as what is. Our “Do Not Use” list includes over 2,400 ingredients, which is way more than the industry standard. You won’t find parabens, phthalates, sulfates, talc, or formaldehyde in anything we make. Every formula starts its life as skincare, because we believe makeup should do more than just sit on your skin. It should nurture it, support it, and help you feel like your most confident self. Intentionally clean, clinically backed, and made with a whole lot of care.
Item 77007076
After applying foundation and concealer, lightly dust WaterBlur Powder across your face with your favorite Doll 10 brush. For extra brightening and smoothing, focus under the eyes, around the nose, and through the T-zone.
Silica, Aqua/Water/Eau, Mica, Glycerin, 1,2-Hexanediol, Ethylhexylglycerin, Sodium Dehydroacetate, Aloe Barbadensis Leaf Juice Powder, Sodium Hyaluronate, Niacinamide, Cucumis Sativus (Cucumber) Seed Oil, Cocos Nucifera (Coconut) Oil, Vitis Vinifera (Grape) Seed Oil, Rubus Chamaemorus Seed Oil, Oryza Sativa (Rice) Starch, Butylene Glycol, Tocopherol, Opuntia Ficus-Indica Stem Extract, Carbomer, Polysorbate 20, Disodium Phosphate, Palmitoyl Pentapeptide-3.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Still Pleased
I was skeptical about this powder at first, thinking thought it might be too good to be true. I just turned 50 and my skin definitely is starting to appear that way and Makeup is settling in it, especially powder. I have tried so many powders and the most expensive powders and the finest of powders....
Most Helpful Critical Review
Just not for me
I liked this powder but I prefer the pink powder. I will use this until I finish it but most likely won't be ordering again. I prefer the texture and the way the pink powder feels and sets on my face. This is a great powder just not for me
59 results
Perfect for my "mature" skin
Reviewed at

This is SO much better than I expected! It's so fine, it's invisible but polishes my makeup and makes it look so natural.
Amazing!
Verified Buyer
Reviewed at

This stuff is amazing!! It's so blurring. It feels wet going on so it feels hydrating. Lasts all day and blurs my pores all day leaving me with glowing skin. Can't love this powder enough.
Love it
Verified Buyer
Reviewed at

This stuff really works! Love the coverage!!
Amazing
Verified Buyer
Reviewed at

Absolutely love the look and feel of this powder! I've never tried anything like it!
Blur
Verified Buyer
Reviewed at

This is one of my favorite powders. It really does feel cool when applied. And it does blur. Will definitely repurchase