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Valentino Donna Born In Roma Eau de Parfum
4 sizes

Valentino

Donna Born In Roma Eau de Parfum

4.7 out of 5 stars ; 6353 reviews4.7(6353)
$37.00 - $180.00

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Coach Coach Gold Parfum
4 sizes

Coach

Coach Gold Parfum

4.6 out of 5 stars ; 545 reviews4.6(545)
$37.00 - $142.00
Kylie Cosmetics Mood Stones Kylie Jenner Collection Cashmere Muse Eau de Parfum
2 sizes

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Kylie Cosmetics

Mood Stones Kylie Jenner Collection Cashmere Muse Eau de Parfum

4.5 out of 5 stars ; 227 reviews4.5(227)
$29.00 - $68.00
Kylie Cosmetics Mood Stones Kylie Jenner Collection Blush Wood Eau de Parfum
2 sizes

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Kylie Cosmetics

Mood Stones Kylie Jenner Collection Blush Wood Eau de Parfum

4.5 out of 5 stars ; 227 reviews4.5(227)
$29.00 - $68.00
Billie Eilish Eilish Intense Eau de Parfum
4 sizes

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Billie Eilish

Eilish Intense Eau de Parfum

4.5 out of 5 stars ; 43 reviews4.5(43)
$32.00 - $88.00
Chloé L'Eau de Parfum Lumineuse
3 sizes

Chloé

L'Eau de Parfum Lumineuse

4.4 out of 5 stars ; 1175 reviews4.4(1175)
$40.00 - $154.00

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Women’s fragrance

From classic fragrances to daring new scents, a well-chosen fragrance has the power to enhance mood, evoke emotions and leave a lasting impression on those around you. At Ulta Beauty, we have a wide selection of women’s fragrances to suit your taste and lifestyle.

Perfume

Perfume is an expression of your personality – a finishing touch to your overall look. From a light, airy scent ideal for a day out to a deep, bold perfume for an evening event, Ulta Beauty has a perfume for every occasion. Our women’s perfume selection includes iconic, luxury brands like Dior and Gucci, in addition to popular, trending brands like Ariana Grande and Billie Eilish.

Rollerballs

Already have a favorite perfume? Rollerballs are a great choice for those on-the-go. The compact design fits perfectly in a handbag or pocket, allowing for easy touch-ups throughout the day. If you’ve decided to branch out and try a new fragrance, consider picking up a rollerball before a full-size version to make sure it suits you. Many of the perfumes we carry are offered as rollerballs, so you can shop for popular women’s fragrances in any size.

Body care and mists

Create a more intense scent by checking out body lotions, mists and shower gels. Many of our top women’s fragrances have accompanying body care, so you can bring your favorite scent into your daily self-care routine.

Frequently asked questions

What are the best women's fragrance scent families?

Women's fragrance at Ulta spans six main scent families. Floral is the largest, covering rose, jasmine, peony, and gardenia-forward options. Fruity and citrus scents tend to feel bright and playful. Sweet fragrances are warmer and often feature vanilla, caramel, or gourmand notes. Fresh scents are clean and light, great for everyday wear. Warm and spicy options feel rich and sensual, with notes like amber, musk, and oud. Woody and earthy fragrances lean into sandalwood, cedarwood, and vetiver for a grounded, sophisticated feel.

What fragrance concentration should I choose?

If you want something that lasts all day with minimal reapplication, eau de parfum (EDP) is a reliable choice. It typically lasts six to eight hours. Eau de toilette (EDT) is lighter and usually lasts three to five hours, which makes it a good option if you prefer a subtler presence or want to refresh throughout the day. If you want the strongest possible longevity and the deepest scent experience, look for parfum or extrait formulas. Discover our Fragrance Concentration Guide for more information.

What is a good everyday women's perfume?

A good everyday perfume is usually versatile enough to wear to work, errands, or casual outings without being overwhelming. Fresh, floral, and light fruity scents tend to be crowd-friendly and appropriate for most settings. Popular everyday options at Ulta include scents from brands like Ellis Brooklyn, Lake and Skye, and Sol de Janeiro. If you want something subtle, an eau de toilette or body mist in a fresh or clean scent is a simple place to start.

Discover our Best Everyday Perfumes guide for more tips.

What women's fragrance is best for sensitive noses?

For people who find strong scents overwhelming, lighter concentrations like eau de toilette or body mist tend to be easier to wear around others. Fresh, green, and aquatic scents generally project less than heavy florals, orientals, or gourmand fragrances. You can also look for alcohol-free or clean ingredient formulas, which are available within the Women's Fragrance collection using the Preferences filters.

How many sprays of perfume should I use?

Two to four sprays on pulse points (wrists, neck, inner elbows) is enough for most eau de parfum formulas. Less is needed for parfum concentrations, which are more potent. Eau de toilette and body mist can be applied more generously. Avoid rubbing your wrists together after applying, as this can break down the top notes faster than letting the fragrance settle naturally.

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