Masks

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Nourish your hair with Hair Masks

Discover the best selection of hair masks at Ulta Beauty. From hydration to repair to shine-boosting treatments, find formulas tailored to your hair type and goals. Explore top brands, innovative ingredients, and must-have picks, all in one place.

Hydrating hair masks for dry hair

Look for masks with hydrating heroes like argan oil, shea butter, and hyaluronic acid. These ingredients can help lock in moisture and help restore that silky, soft feeling to parched strands.

Hair masks for damaged hair

Masks for damaged hair with keratin, biotin, and ceramides can work wonders to strengthen and repair hair that’s been through heat or color treatments. They can help rebuild your hair's structure, leaving it noticeably healthier.

Hair masks for split ends

Packed with nourishing oils like coconut or avocado, these masks can help soften and smooth while sealing split ends. Bonus points for formulas with proteins to help prevent future breakage.

Hair masks for fine hair

Choose lightweight formulas with ingredients that help add volume like rice protein or panthenol. These volumizing masks can help hydrate and add body without leaving behind heavy residue.

Hair masks for oily hair

Masks for oily hair with charcoal and tea tree oil can help purify the scalp by absorbing excess oil, so your hair feels clean and refreshed without over-drying.

Frequently Asked Questions

How to do a hair mask?

Start by choosing a hair mask suited to your hair needs. Apply it to clean, damp hair, focusing on the mid-lengths and ends where hair typically needs the most care. Massage gently to ensure even distribution. Follow the product instructions for leave-on time, usually around 5–20 minutes. For an extra boost, cover your hair with a shower cap or warm towel. Rinse thoroughly and enjoy soft, nourished strands.

What is a hair mask?

A hair mask is a deep-conditioning treatment designed to address specific hair concerns like dryness, damage, or frizz. These rich, nutrient-packed formulas often include hydrating oils, strengthening proteins, or soothing botanicals to restore and revitalize your hair. Unlike regular conditioners, hair masks offer targeted care.

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Need some inspiration? Check out our Hair Care Buying Guides and Beauty Education articles.

Looking for personalized recommendations? Discover our Hair Care Quiz.