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  • Prada Paradigme Eau de Parfum
    5 sizes

    Online only

    Prada

     

    Paradigme Eau de Parfum

    4.7 out of 5 stars ; 1981 reviews4.7(1981)
    $37.00 - $195.00

    Free Gift with purchase

  • Yves Saint Laurent MYSLF Eau de Parfum
    6 sizes

    Online only

    Yves Saint Laurent

     

    MYSLF Eau de Parfum

    4.7 out of 5 stars ; 3923 reviews4.7(3923)
    $38.00 - $198.00

    Free Gift with purchase

  • Dior Sauvage Eau de Parfum
    6 sizes

    Online only

    Dior

     

    Sauvage Eau de Parfum

    4.7 out of 5 stars ; 4594 reviews4.7(4594)
    $90.00 - $289.00

    Free Gift with purchase

    +1 offers

  • Yves Saint Laurent Y Eau de Parfum
    5 sizes

    Online only

    Yves Saint Laurent

     

    Y Eau de Parfum

    4.7 out of 5 stars ; 4770 reviews4.7(4770)
    $38.00 - $230.00

    Free Gift with purchase

  • Dior Sauvage Elixir
    3 sizes

    Online only

    Dior

     

    Sauvage Elixir

    4.6 out of 5 stars ; 4581 reviews4.6(4581)
    $199.00 - $330.00

    Free Gift with purchase

    +1 offers

  • Yves Saint Laurent MYSLF Le Parfum
    6 sizes

    Online only

    Yves Saint Laurent

     

    MYSLF Le Parfum

    4.7 out of 5 stars ; 1957 reviews4.7(1957)
    $39.00 - $232.00

    Free Gift with purchase

  • Dior Sauvage Eau de Toilette
    6 sizes

    Online only

    Dior

     

    Sauvage Eau de Toilette

    4.7 out of 5 stars ; 7121 reviews4.7(7121)
    $71.00 - $249.00

    Free Gift with purchase

  • ARMANI Acqua di Giò Eau de Toilette
    5 sizes

    Online only

    ARMANI

     

    Acqua di Giò Eau de Toilette

    4.7 out of 5 stars ; 4369 reviews4.7(4369)
    $62.00 - $175.00

    Free Gift with purchase

  • Dior Sauvage Parfum
    5 sizes

    Online only

    Dior

     

    Sauvage Parfum

    4.7 out of 5 stars ; 4594 reviews4.7(4594)
    $110.00 - $347.00

    Free Gift with purchase

    +1 offers

  • Valentino Uomo Born in Roma Eau de Toilette
    4 sizes

    Online only

    Valentino

     

    Uomo Born in Roma Eau de Toilette

    4.7 out of 5 stars ; 3684 reviews4.7(3684)
    $36.00 - $168.00

    Free Gift with purchase

    +2 offers

  • Burberry Hero Eau de Toilette
    4 sizes

    Online only

    Burberry

     

    Hero Eau de Toilette

    4.4 out of 5 stars ; 585 reviews4.4(585)
    $35.00 - $180.00

    Free Gift with purchase

    +1 offers

  • Versace Eros Eau de Parfum
    2 sizes

    Online only

    Versace

     

    Eros Eau de Parfum

    4.6 out of 5 stars ; 504 reviews4.6(504)
    $139.00 - $190.00

    Free Gift with purchase

    +1 offers

  • Valentino Uomo Born In Roma Coral Fantasy Eau de Toilette
    2 sizes

    Online only

    Valentino

     

    Uomo Born In Roma Coral Fantasy Eau de Toilette

    4.7 out of 5 stars ; 1305 reviews4.7(1305)
    $110.00 - $136.00

    Free Gift with purchase

    +1 offers

  • Coach For Men Eau de Toilette
    5 sizes

    Online only

    Coach

     

    For Men Eau de Toilette

    4.8 out of 5 stars ; 269 reviews4.8(269)
    $37.00 - $134.00

    Free Gift with purchase

  • Rabanne 1 Million Eau de Toilette
    4 sizes

    Online only

    Rabanne

     

    1 Million Eau de Toilette

    4.5 out of 5 stars ; 1004 reviews4.5(1004)
    $35.00 - $172.00

    Free Gift with purchase

    +1 offers

  • Versace Eros Eau de Toilette
    3 sizes

    Online only

    Versace

     

    Eros Eau de Toilette

    4.7 out of 5 stars ; 508 reviews4.7(508)
    $94.00 - $160.00

    Free Gift with purchase

    +1 offers

  • Dolce&Gabbana Devotion For Men Parfum
    3 sizes

    Online only

    Dolce&Gabbana

     

    Devotion For Men Parfum

    4.5 out of 5 stars ; 176 reviews4.5(176)
    $39.00 - $190.00

    Free Gift with purchase

    +1 offers

  • Burberry Hero Eau de Parfum
    5 sizes

    Online only

    Burberry

     

    Hero Eau de Parfum

    4.5 out of 5 stars ; 2229 reviews4.5(2229)
    $37.00 - $205.00

    Free Gift with purchase

    +1 offers

  • ARMANI Armani Code Parfum
    4 sizes

    Online only

    ARMANI

     

    Armani Code Parfum

    4.8 out of 5 stars ; 2661 reviews4.8(2661)
    sale price $99.00 - $198.00
    list price $100.00 - $198.00

    Free Gift with purchase

  • Gucci Guilty Pour Homme Eau de Parfum
    4 sizes

    Online only

    Gucci

     

    Guilty Pour Homme Eau de Parfum

    4.5 out of 5 stars ; 2553 reviews4.5(2553)
    $37.00 - $205.00

    Free Gift with purchase

  • Gucci Guilty Essence Eau de Toilette
    4 sizes

    Online only

    Gucci

     

    Guilty Essence Eau de Toilette

    4.5 out of 5 stars ; 505 reviews4.5(505)
    $35.00 - $189.00

    Free Gift with purchase

  • Dolce&Gabbana The One for Men Eau de Parfum
    4 sizes

    Online only

    Dolce&Gabbana

     

    The One for Men Eau de Parfum

    4.6 out of 5 stars ; 401 reviews4.6(401)
    $38.00 - $185.00

    Free Gift with purchase

    +1 offers

  • Versace Man Eau Fraiche Eau de Toilette
    3 sizes

    Online only

    Versace

     

    Man Eau Fraiche Eau de Toilette

    4.7 out of 5 stars ; 663 reviews4.7(663)
    $94.00 - $160.00

    Free Gift with purchase

    +1 offers

  • Jimmy Choo Man Eau de Toilette
    4 sizes

    Online only

    Jimmy Choo

     

    Man Eau de Toilette

    4.8 out of 5 stars ; 335 reviews4.8(335)
    $38.00 - $144.00

    Free Gift with purchase

    +1 offers

  • Versace Pour Homme Eau de Toilette
    3 sizes

    Online only

    Versace

     

    Pour Homme Eau de Toilette

    4.8 out of 5 stars ; 623 reviews4.8(623)
    $94.00 - $160.00

    Free Gift with purchase

  • Prada Luna Rossa Black Eau de Parfum
    2 sizes

    Online only

    Prada

     

    Luna Rossa Black Eau de Parfum

    4.3 out of 5 stars ; 1031 reviews4.3(1031)
    $150.00 - $155.00

    Free Gift with purchase

  • ARMANI Code Eau de Parfum
    4 sizes

    Online only

    ARMANI

     

    Code Eau de Parfum

    4.6 out of 5 stars ; 995 reviews4.6(995)
    sale price $83.40 - $175.00
    list price $88.00 - $175.00

    Free Gift with purchase

  • Hugo Boss BOSS Bottled Beyond Eau de Parfum
    4 sizes

    Online only

    Hugo Boss

     

    BOSS Bottled Beyond Eau de Parfum

    4.7 out of 5 stars ; 938 reviews4.7(938)
    $36.00 - $155.00

    Free Gift with purchase

  • Prada Luna Rossa Ocean Eau de Toilette
    5 sizes

    Online only

    Prada

     

    Luna Rossa Ocean Eau de Toilette

    4.7 out of 5 stars ; 3192 reviews4.7(3192)
    $34.00 - $165.00

    Free Gift with purchase

  • Dior Dior Homme Parfum
    3 sizes

    Online only

    Dior

     

    Dior Homme Parfum

    4.4 out of 5 stars ; 778 reviews4.4(778)
    $168.00 - $227.00

    Free Gift with purchase

    +1 offers

  • Burberry Hero Parfum
    3 sizes

    Online only

    Burberry

     

    Hero Parfum

    4.5 out of 5 stars ; 798 reviews4.5(798)
    $163.00 - $238.00

    Free Gift with purchase

    +1 offers

  • Prada Luna Rossa Carbon Eau de Toilette
    3 sizes

    Online only

    Prada

     

    Luna Rossa Carbon Eau de Toilette

    4.5 out of 5 stars ; 803 reviews4.5(803)
    $108.00 - $136.00

    Free Gift with purchase

  • Montblanc Explorer Eau de Parfum
    4 sizes

    Online only

    Montblanc

     

    Explorer Eau de Parfum

    4.8 out of 5 stars ; 360 reviews4.8(360)
    $37.00 - $136.00

    Free Gift with purchase

  • ARMANI Emporio Armani Stronger with You Absolutely
    2 sizes

    Online only

    ARMANI

     

    Emporio Armani Stronger with You Absolutely

    4.8 out of 5 stars ; 945 reviews4.8(945)
    $110.00 - $135.00

    Free Gift with purchase

  • Dior Dior Homme Eau de Toilette
    3 sizes

    Online only

    Dior

     

    Dior Homme Eau de Toilette

    4.5 out of 5 stars ; 3366 reviews4.5(3366)
    $112.00 - $171.00

    Free Gift with purchase

    +1 offers

  • Prada Luna Rossa Ocean Eau de Parfum
    4 sizes

    Online only

    Prada

     

    Luna Rossa Ocean Eau de Parfum

    4.7 out of 5 stars ; 3192 reviews4.7(3192)
    $35.00 - $155.00

    Free Gift with purchase

  • Montblanc Legend Eau de Parfum
    3 sizes

    Online only

    Montblanc

     

    Legend Eau de Parfum

    4.6 out of 5 stars ; 1661 reviews4.6(1661)
    $95.00 - $160.00

    Free Gift with purchase

  • Azzaro Wanted Eau de Parfum
    2 sizes

    Online only

    Azzaro

     

    Wanted Eau de Parfum

    4.7 out of 5 stars ; 3378 reviews4.7(3378)
    $105.00 - $130.00

    Free Gift with purchase

  • Billie Eilish Your Turn Eau de Parfum
    5 sizes

    Online only

    Billie Eilish

     

    Your Turn Eau de Parfum

    4.6 out of 5 stars ; 426 reviews4.6(426)
    $30.00 - $90.00

    Free Gift with purchase

  • Azzaro Chrome Eau de Toilette
    3 sizes

    Online only

    Azzaro

     

    Chrome Eau de Toilette

    4.7 out of 5 stars ; 532 reviews4.7(532)
    $55.00 - $145.00

    Free Gift with purchase

  • ARMANI Emporio Armani Stronger With You Eau de Toilette
    2 sizes

    Online only

    ARMANI

     

    Emporio Armani Stronger With You Eau de Toilette

    4.7 out of 5 stars ; 1856 reviews4.7(1856)
    $95.00 - $120.00

    Free Gift with purchase

  • Rabanne Invictus Elixir Parfum Elixir
    2 sizes

    Online only

    Rabanne

     

    Invictus Elixir Parfum Elixir

    4.6 out of 5 stars ; 207 reviews4.6(207)
    $138.00 - $176.00

    Free Gift with purchase

    +1 offers

  • Prada Paradigme Le Parfum
    5 sizes

    Online only

    New

    Prada

     

    Paradigme Le Parfum

    4.8 out of 5 stars ; 974 reviews4.8(974)
    $40.00 - $240.00

    Free Gift with purchase

  • Rabanne Phantom in Red Parfum Elixir
    2 sizes

    Online only

    Rabanne

     

    Phantom in Red Parfum Elixir

    4.5 out of 5 stars ; 206 reviews4.5(206)
    $117.00 - $150.00

    Free Gift with purchase

    +1 offers

  • Versace Eros Najim Parfum
    2 sizes

    Online only

    Versace

     

    Eros Najim Parfum

    5 out of 5 stars ; 1 reviews5(1)
    $135.00 - $170.00

    Free Gift with purchase

  • ARMANI Armani Code Eau de Toilette
    4 sizes

    Online only

    ARMANI

     

    Armani Code Eau de Toilette

    4.6 out of 5 stars ; 1400 reviews4.6(1400)
    $65.00 - $139.00

    Free Gift with purchase

    +1 offers

  • Givenchy Gentleman Boisee Eau de Parfum
    2 sizes

    Online only

    Givenchy

     

    Gentleman Boisee Eau de Parfum

    4.6 out of 5 stars ; 961 reviews4.6(961)
    $130.00 - $155.00

    Free Gift with purchase

    +1 offers

  • Jean Paul Gaultier Le Beau Narcisse Eau de Parfum
    3 sizes

    Online only

    Jean Paul Gaultier

     

    Le Beau Narcisse Eau de Parfum

    4.2 out of 5 stars ; 210 reviews4.2(210)
    $37.00 - $152.00

    Free Gift with purchase

  • Givenchy Gentleman Society Eau de Parfum
    3 sizes

    Online only

    Givenchy

     

    Gentleman Society Eau de Parfum

    4.7 out of 5 stars ; 678 reviews4.7(678)
    $134.00 - $227.00

    Free Gift with purchase

    +1 offers

  • Givenchy Gentleman Eau de Parfum Réserve Privée
    3 sizes

    Online only

    Givenchy

     

    Gentleman Eau de Parfum Réserve Privée

    4.6 out of 5 stars ; 472 reviews4.6(472)
    $130.00 - $225.00

    Free Gift with purchase

    +1 offers

  • Dolce&Gabbana K by Dolce&Gabbana Eau de Toilette
    2 sizes

    Online only

    Dolce&Gabbana

     

    K by Dolce&Gabbana Eau de Toilette

    4.7 out of 5 stars ; 73 reviews4.7(73)
    $112.00 - $134.00

    Free Gift with purchase

  • Rabanne 1 Million Night Elixir

    Online only

    Rabanne

     

    1 Million Night Elixir

    $168.00

    Free Gift with purchase

    +1 offers

  • Dolce&Gabbana The One For Men Parfum

    Online only

    Dolce&Gabbana

     

    The One For Men Parfum

    4.6 out of 5 stars ; 93 reviews4.6(93)
    $190.00

    Free Gift with purchase

    +1 offers

  • Calvin Klein Obsession For Men Eau de Toilette
    2 sizes

    Online only

    Calvin Klein

     

    Obsession For Men Eau de Toilette

    4.5 out of 5 stars ; 227 reviews4.5(227)
    $103.00 - $130.00

    Free Gift with purchase

  • Moschino Toy Boy Eau de Parfum
    2 sizes

    Online only

    Moschino

     

    Toy Boy Eau de Parfum

    4.3 out of 5 stars ; 351 reviews4.3(351)
    $76.00 - $96.00

    Free Gift with purchase

  • Dolce&Gabbana K by Dolce&Gabbana Eau de Parfum
    3 sizes

    Online only

    Dolce&Gabbana

     

    K by Dolce&Gabbana Eau de Parfum

    4.3 out of 5 stars ; 39 reviews4.3(39)
    $38.00 - $160.00

    Free Gift with purchase

  • Givenchy Gentleman Society Ambrée Eau De Parfum 2-Piece Gift Set

    Online only

    Sale

    Givenchy

     

    Gentleman Society Ambrée Eau De Parfum 2-Piece Gift Set

    5 out of 5 stars ; 1 reviews5(1)
    sale price $101.50
    list price $145.00
    ($176 value)

    Free Gift with purchase

    +1 offers

  • Jimmy Choo Jimmy Choo Man Aqua 4-Piece Set

    Online only

    Jimmy Choo

     

    Jimmy Choo Man Aqua 4-Piece Set

    5 out of 5 stars ; 1 reviews5(1)
    $127.00
    ($187 value)

    Free Gift with purchase

  • Rabanne Invictus Victory Eau de Parfum
    2 sizes

    Online only

    Rabanne

     

    Invictus Victory Eau de Parfum

    4.5 out of 5 stars ; 357 reviews4.5(357)
    $118.00 - $150.00

    Free Gift with purchase

    +1 offers

  • Hugo Boss HUGO Man Eau de Toilette
    2 sizes

    Online only

    Hugo Boss

     

    HUGO Man Eau de Toilette

    4.5 out of 5 stars ; 589 reviews4.5(589)
    $81.00 - $102.00

    Free Gift with purchase

  • Calvin Klein Eternity For Men Eau de Toilette

    Online only

    Calvin Klein

     

    Eternity For Men Eau de Toilette

    4.6 out of 5 stars ; 852 reviews4.6(852)
    $113.00

    Free Gift with purchase

  • Hugo Boss BOSS Bottled Infinite Eau de Parfum
    2 sizes

    Online only

    Hugo Boss

     

    BOSS Bottled Infinite Eau de Parfum

    4.6 out of 5 stars ; 426 reviews4.6(426)
    $110.00 - $139.00

    Free Gift with purchase

  • Givenchy Pi Eau de Toilette

    Online only

    Givenchy

     

    Pi Eau de Toilette

    4.3 out of 5 stars ; 73 reviews4.3(73)
    $134.00

    Free Gift with purchase

    +1 offers

  • Burberry Touch For Men Eau de Toilette

    Online only

    Burberry

     

    Touch For Men Eau de Toilette

    4.6 out of 5 stars ; 352 reviews4.6(352)
    $93.00

    Free Gift with purchase

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Cologne for men

Men's cologne adds a distinct dimension to your personality, serving as a silent yet powerful communicator. Not only that, but men’s cologne can also complement your personal style and leave a long-lasting impression. At Ulta Beauty, we offer a selection of top men's colognes, ranging from woody and robust scents to fresh, citrusy notes.

How to apply men’s cologne

While it’s easy to spritz-and-go, there are several ways to apply your cologne, so it lasts longer throughout the day:

  • Immediately apply cologne after showering directly onto dry skin. After a shower your pores are more open, helping the scent absorb deeper.
  • Hold the bottle 3-6 inches from your body. If you spray the bottle too closely, you risk over-applying. Any further, you may under-apply.
  • Apply cologne to warmer areas of the body like pulse points, inner elbows and your neck, to help the scent project and blend with your body’s unique chemistry.

What is a good cologne for men?

Selecting the right cologne is a personal journey. While we believe every cologne we offer is a great choice for men, make sure you choose a fragrance based on your liking. Find the best cologne for you by using our Fragrance Finder tool. Simply share your preferences and we’ll provide you with a choice of colognes we think you’d like best. For more on popular men’s cologne, check out our featured fragrance of the month.

To shop the latest in men’s fragrance, visit an Ulta Beauty near you or browse online.