Featured Products

Load Previous

Matrix A Curl Can Dream Moisturizing Cream
Matrix

A Curl Can Dream Moisturizing Cream
4.6 out of 5 stars ; 1055 reviews4.6(1055)
$26.00
LolaVie Speed Dry Heat Protectant Spray
2 sizes
Only at Ulta
LolaVie

Speed Dry Heat Protectant Spray
4.5 out of 5 stars ; 246 reviews4.5(246)
sale price $15.00 - $21.00
list price $15.00 - $30.00
Free Gift with purchase
Kenra Professional Platinum Truly Thickening Shampoo
2 sizes
Sale
Kenra Professional

Platinum Truly Thickening Shampoo
2.7 out of 5 stars ; 3 reviews2.7(3)
sale price $28.00 - $44.80
list price $28.00 - $56.00
KRISTIN ESS HAIR One Signature Conditioner
3 sizes
Sale
KRISTIN ESS HAIR

One Signature Conditioner
4.5 out of 5 stars ; 2519 reviews4.5(2519)
sale price $3.49 - $19.20
list price $6.99 - $24.00
Matrix Food For Soft XXL Volumizing Mousse
Matrix

Food For Soft XXL Volumizing Mousse
4.5 out of 5 stars ; 1069 reviews4.5(1069)
$29.00
amika Rising Star Volumizing Finishing Spray
2 sizes
amika

Rising Star Volumizing Finishing Spray
4.7 out of 5 stars ; 174 reviews4.7(174)
$16.00 - $30.00
Free Gift with purchase
Kenra Professional Ultra Freeze Spray 30
Kenra Professional

Ultra Freeze Spray 30
4.4 out of 5 stars ; 233 reviews4.4(233)
$22.00
Pureology Strength Cure Hair Mask for Damaged Hair
Pureology

Strength Cure Hair Mask for Damaged Hair
4.7 out of 5 stars ; 169 reviews4.7(169)
$45.00
Paul Mitchell Super Clean Hairspray
2 sizes
Sale
Paul Mitchell

Super Clean Hairspray
4.4 out of 5 stars ; 87 reviews4.4(87)
sale price $11.00 - $16.80
list price $11.00 - $24.00
Moroccanoil Extra Volume Shampoo
Moroccanoil

Extra Volume Shampoo
4.7 out of 5 stars ; 113 reviews4.7(113)
$30.00
Redken Full Volume Mousse
Redken

Full Volume Mousse
4.2 out of 5 stars ; 487 reviews4.2(487)
$29.00
Joico Defy Damage KBOND20 Power Masque
2 sizes
Joico

Defy Damage KBOND20 Power Masque
4.7 out of 5 stars ; 379 reviews4.7(379)
$15.00 - $39.00
Free Gift with purchase
KRISTIN ESS HAIR One Signature Shampoo
3 sizes
Sale
KRISTIN ESS HAIR

One Signature Shampoo
4.5 out of 5 stars ; 4090 reviews4.5(4090)
sale price $3.49 - $19.20
list price $6.99 - $24.00
Sebastian Shaper Classic Hairspray
2 sizes
Sale
Sebastian

Shaper Classic Hairspray
4.3 out of 5 stars ; 1427 reviews4.3(1427)
sale price $7.00 - $21.00
list price $10.00 - $30.00
Free Gift with purchase
+2 offers
Moroccanoil Root Boost
Moroccanoil

Root Boost
4.5 out of 5 stars ; 53 reviews4.5(53)
$32.00
Matrix Brass Off Custom Neutralization Hair Mask
Matrix

Brass Off Custom Neutralization Hair Mask
4.4 out of 5 stars ; 159 reviews4.4(159)
$30.00
Rizos Curls Light Hold Gel
2 sizes
Rizos Curls

Light Hold Gel
3.7 out of 5 stars ; 213 reviews3.7(213)
$11.00 - $22.00
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
Eva Nyc Kweeen Gold Hair & Body Glitter Spray
Eva Nyc

Kweeen Gold Hair & Body Glitter Spray
4.8 out of 5 stars ; 57 reviews4.8(57)
$15.00
Wella Invigo Brilliance Shampoo For Normal Hair
2 sizes
Sale
Wella

Invigo Brilliance Shampoo For Normal Hair
4.1 out of 5 stars ; 2736 reviews4.1(2736)
sale price $21.00 - $29.99
list price $21.00 - $39.00
Free Gift with purchase
Toppik Hair Building Fibers - Black
2 sizes
Toppik

Hair Building Fibers - Black
4.4 out of 5 stars ; 3615 reviews4.4(3615)
$24.95 - $46.95
Joico JoiFULL Volumizing Shampoo for Plush, Long-Lasting Fullness
2 sizes
Sale
Joico

JoiFULL Volumizing Shampoo for Plush, Long-Lasting Fullness
3.6 out of 5 stars ; 90 reviews3.6(90)
sale price $24.50 - $29.99
list price $24.50 - $44.00
Free Gift with purchase
+1 offers
Paul Mitchell Shampoo Three Chlorine Removing Cleanser
2 sizes
Paul Mitchell

Shampoo Three Chlorine Removing Cleanser
4.5 out of 5 stars ; 279 reviews4.5(279)
$8.00 - $16.00
Kenra Professional Platinum Luxe Shine Shampoo
2 sizes
Sale
Kenra Professional

Platinum Luxe Shine Shampoo
sale price $28.00 - $44.80
list price $28.00 - $56.00
Innersense Organic Beauty I Create Definition Styling Foam
Only at Ulta
Innersense Organic Beauty

I Create Definition Styling Foam
3.8 out of 5 stars ; 390 reviews3.8(390)
$28.00
Odele Clarifying Shampoo for Buildup Removal for All Hair Types
3 sizes
Sale
Odele

Clarifying Shampoo for Buildup Removal for All Hair Types
4.6 out of 5 stars ; 979 reviews4.6(979)
sale price $4.99 - $19.99
list price $4.99 - $24.99
L'Oréal EverPure Sulfate Free Glossing Lamination Mask for Lasting Shine
L'Oréal

EverPure Sulfate Free Glossing Lamination Mask for Lasting Shine
4.4 out of 5 stars ; 362 reviews4.4(362)
$12.99
Free Gift with purchase
PATTERN Styling Custard Gel
PATTERN

Styling Custard Gel
4.8 out of 5 stars ; 396 reviews4.8(396)
$29.00
Buy 1 Get 1 50% Off-Add 2 to bag
Madison Reed The Gray Escape Hair and Brow Mascara
4 colors
Madison Reed

The Gray Escape Hair and Brow Mascara
4.1 out of 5 stars ; 733 reviews4.1(733)
$19.50
amika Power Hour Curl Refreshing Spray
amika

Power Hour Curl Refreshing Spray
5 out of 5 stars ; 1 reviews5(1)
$30.00
Free Gift with purchase
Redken Naked Gloss Lightweight Hair Oil for Shine and Frizz Control
Only at Ulta
Redken

Naked Gloss Lightweight Hair Oil for Shine and Frizz Control
4.7 out of 5 stars ; 255 reviews4.7(255)
$46.00
Kenra Professional Platinum Luxe Shine Oil
Kenra Professional

Platinum Luxe Shine Oil
4.8 out of 5 stars ; 111 reviews4.8(111)
$27.00
Rizos Curls Biotin Shampoo
2 sizes
Rizos Curls

Biotin Shampoo
3.7 out of 5 stars ; 47 reviews3.7(47)
$11.00 - $22.00
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
Curlsmith Multi-Tasking Curl Conditioner
2 sizes
Curlsmith

Multi-Tasking Curl Conditioner
4.6 out of 5 stars ; 1643 reviews4.6(1643)
$28.00 - $89.00
Buy 1 Get 1 50% Off-Add 2 to bag
Kenra Professional Silkening Heat Crème
Kenra Professional

Silkening Heat Crème
4.7 out of 5 stars ; 180 reviews4.7(180)
$25.00
Curlsmith In-Shower Style Fixer
2 sizes
Curlsmith

In-Shower Style Fixer
4.4 out of 5 stars ; 1623 reviews4.4(1623)
$12.50 - $28.00
Buy 1 Get 1 50% Off-Add 2 to bag
Bumble and bumble Curl 3-in-1 Moisturizing Conditioner
3 sizes
Sale
Bumble and bumble

Curl 3-in-1 Moisturizing Conditioner
4.7 out of 5 stars ; 245 reviews4.7(245)
sale price $16.00 - $90.40
list price $16.00 - $113.00
dpHUE Gloss+ Toning
2 colors
Only at Ulta
dpHUE

Gloss+ Toning
4.3 out of 5 stars ; 676 reviews4.3(676)
$39.00
Paul Mitchell Awapuhi Wild Ginger Nourishing Shampoo
3 sizes
Sale
Paul Mitchell

Awapuhi Wild Ginger Nourishing Shampoo
4.7 out of 5 stars ; 635 reviews4.7(635)
sale price $12.50 - $50.80
list price $12.50 - $63.50
DevaCurl MIST OF WONDERS Leave-In Instant Multi-Benefit Curl Spray
DevaCurl

MIST OF WONDERS Leave-In Instant Multi-Benefit Curl Spray
4.2 out of 5 stars ; 295 reviews4.2(295)
$36.00
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
Nioxin Scalp + Hair Thickening System 3 Kit
2 sizes
Nioxin

Scalp + Hair Thickening System 3 Kit
4.4 out of 5 stars ; 7315 reviews4.4(7315)
$38.00 - $57.00
Living Proof Full Thickening Blow-Dry Cream
Living Proof

Full Thickening Blow-Dry Cream
4.5 out of 5 stars ; 119 reviews4.5(119)
$34.00
Bumble and bumble Thickening Full Form Soft Hair Mousse
Bumble and bumble

Thickening Full Form Soft Hair Mousse
4 out of 5 stars ; 303 reviews4(303)
$37.00
Nioxin The Power of Two Kit
Nioxin

The Power of Two Kit
3 out of 5 stars ; 8 reviews3(8)
$55.00
Kenra Professional Volume Conditioner
2 sizes
Sale
Kenra Professional

Volume Conditioner
4.5 out of 5 stars ; 604 reviews4.5(604)
sale price $21.00 - $36.80
list price $21.00 - $46.00
Redken Deep Clean Dry Shampoo
2 sizes
Redken

Deep Clean Dry Shampoo
4.3 out of 5 stars ; 352 reviews4.3(352)
$15.00 - $45.00
Keracolor High Shine Tinted Gloss
8 colors
Online only
Keracolor

High Shine Tinted Gloss
4.5 out of 5 stars ; 217 reviews4.5(217)
$25.00
Batiste Volumizing Dry Shampoo
2 sizes
Sale
Batiste

Volumizing Dry Shampoo
4.3 out of 5 stars ; 721 reviews4.3(721)
sale price $10.99 - $15.19
list price $10.99 - $18.99
Verb Hydrate Conditioner for Dry and Frizzy Hair
2 sizes
Sale
Verb

Hydrate Conditioner for Dry and Frizzy Hair
4.4 out of 5 stars ; 347 reviews4.4(347)
sale price $22.00 - $32.99
list price $22.00 - $46.00
Moroccanoil High Shine Gloss Mask
2 sizes
Moroccanoil

High Shine Gloss Mask
4.8 out of 5 stars ; 102 reviews4.8(102)
$18.00 - $30.00
IGK Good Behavior Flexible Hold Hairspray
2 sizes
IGK

Good Behavior Flexible Hold Hairspray
4.5 out of 5 stars ; 312 reviews4.5(312)
$16.00 - $34.00
Arctic Fox Bleach, Please Complete Hair Lightening Kit
Arctic Fox

Bleach, Please Complete Hair Lightening Kit
3.6 out of 5 stars ; 163 reviews3.6(163)
$20.00
Kenra Professional Platinum Luxe Shine Conditioner
2 sizes
Sale
Kenra Professional

Platinum Luxe Shine Conditioner
sale price $28.00 - $44.80
list price $28.00 - $56.00
OLAPLEX Volumizing Hair Heat Protective Weightless Blowout Mist
OLAPLEX

Volumizing Hair Heat Protective Weightless Blowout Mist
4.6 out of 5 stars ; 760 reviews4.6(760)
$32.00
Joico Color Balance Purple Conditioner
2 sizes
Sale
Joico

Color Balance Purple Conditioner
4 out of 5 stars ; 46 reviews4(46)
sale price $24.50 - $29.99
list price $24.50 - $44.00
Free Gift with purchase
+1 offers
Matrix High Amplify Proforma Firm Hold Hairspray
Matrix

High Amplify Proforma Firm Hold Hairspray
4.6 out of 5 stars ; 336 reviews4.6(336)
$26.00
Kenra Professional Clarify Shampoo
2 sizes
Sale
Kenra Professional

Clarify Shampoo
4.6 out of 5 stars ; 1104 reviews4.6(1104)
sale price $21.00 - $36.80
list price $21.00 - $46.00
Living Proof No Frizz Instant De-Frizzer Dry Conditioning Spray
Living Proof

No Frizz Instant De-Frizzer Dry Conditioning Spray
4.3 out of 5 stars ; 766 reviews4.3(766)
$34.00
Moroccanoil Intense Curl Cream
Moroccanoil

Intense Curl Cream
4.8 out of 5 stars ; 110 reviews4.8(110)
$36.00
Briogeo Don't Despair, Repair! Super Moisture Shampoo for Damaged Hair
2 sizes
Online only
Briogeo

Don't Despair, Repair! Super Moisture Shampoo for Damaged Hair
4.3 out of 5 stars ; 958 reviews4.3(958)
sale price $39.00 - $55.20
list price $39.00 - $69.00
Lilyeve Growturn Exosome Brush Ampoule
Lilyeve

Growturn Exosome Brush Ampoule
5 out of 5 stars ; 2 reviews5(2)
$29.00
JVN Air Dry Volumizing Wave Spray
2 sizes
New
JVN

Air Dry Volumizing Wave Spray
4.6 out of 5 stars ; 145 reviews4.6(145)
$14.00 - $28.00
Not Your Mother's Curl Talk Leave-In Conditioner Spray
Not Your Mother's

Curl Talk Leave-In Conditioner Spray
4.4 out of 5 stars ; 209 reviews4.4(209)
$10.99
Buy 1 Get 1 50% Off-Add 2 to bag
Living Proof Perfect Hair Day (PhD) 5-in-1 Styling Treatment
2 sizes
Living Proof

Perfect Hair Day (PhD) 5-in-1 Styling Treatment
4.5 out of 5 stars ; 1290 reviews4.5(1290)
$19.00 - $36.00
Paul Mitchell Super Clean Extra Hairspray
2 sizes
Paul Mitchell

Super Clean Extra Hairspray
4.5 out of 5 stars ; 78 reviews4.5(78)
$12.00 - $24.00

Face

Lips

Eyes

Nails

Makeup Brushes & Tools

Body Makeup

Makeup Palettes

Makeup Bags & Organizers

Featured in Makeup & Nails

Cleansers

Moisturizers

Eye Treatments

Treatment & Serums

Suncare

Skincare Tools

Featured in Skin Care

Shampoo & Conditioner

Treatment

Styling Products

Hair Color

Hair Styling Tools

Accessories

Brushes & Combs

Kid's Haircare

Featured in Hair Care

Women's Fragrance

Men's Fragrance

Unisex Fragrance

Fragrance Gift Sets

Candles & Home Fragrance

Featured in Fragrance

Bath & Shower

Body Moisturizers

Hand & Foot Care

Suncare

Bath & Body Accessories

Personal Care

Body & Hair Mist

Mother & Baby

Nutrition & Supplements

Featured in Body Care

Nutrition & Supplements

Intimate Care

Rest & Reset

Essential Routines

Featured in Wellness

Skin Care

Shaving

Body Care

Hair

Cologne

Men's Gifts

Travel Size Men's Care

Hair Styling Tools

Skincare Tools

Makeup Brushes & Tools

Accessories

Hair Removal Tools

Hair Brushes & Combs

Featured in Tools & Brushes

Makeup & Nails

Skin Care

Suncare

Body Care

Candles

Gifts & Value Sets

By Category

By Price

Gift with Purchase

Gift Cards

Makeup

Skin Care

Hair

Body Care

Fragrance

Men's Care

Makeup & Nails Under $20

Skin Care Under $20

Hair Care Under $20

Fragrance Under $20