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Never Been Happier (rosy brown)Earn points on this purchase.
Highlights
Summary
Universally flattering rosy-brown lip gloss for that sultry, just-bitten pout you get from making out, ugly-crying, or both at once! The ultra plush formula hydrates for 12 hours with an addictive feel + wet juicy shine. Your lips have Never Ever Been Happier.
Benefits
- 12-hour hydration
- Nourishes + conditions lips
- Ultra-plush feel + juicy wet shine
- Universal rosy-brown color flatters all skin tones
- Non-sticky + non-tacky
Features
- Tapered silicone applicator hugs lips for effortless application
- Bespoke limited-edition Euphoria x Half Magic Packaging
- Collector’s item adorned in exclusive images from unforgettable Euphoria scenes
- Relive your favorite character moments through the show’s most iconic quotes
- Handwritten notes by head makeup artist Donni Davy reveal the inspo behind each mesmerizing look
Disclaimers
- Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.
Item 2655492
Squeeze and swipe onto lips for a rosy flush of color. Layer to build intensity and juicy shine.
Hydrogenated Polyisobutene, Pentaerythrityl Tetraisostearate, Isotridecyl Isononanoate, Ricinus Communis (Castor) Seed Oil, Hydrogenated Castor Oil, Tridecyl Trimellitate, Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Dextrin Palmitate, Iron Oxides (CI 77499, CI 77492, CI 77491), Red 7 Lake (CI 15850).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
My Go-To Lipgloss, Genuinely
I'm being so for real when I say this has actually become my most used lipgloss. It's my go-to, the color is beautiful, the lipgloss makes my lips feel good and not dry, and I feel like it lasts a long while on my lips (at least regarding lipglosses). The applicator is super comfortable & applying i...
Most Helpful Critical Review
Pretty color but does not last
Pros: Pretty color, hydrating, and the applicator is slightly squishy so it feels nice on the lips and is fun to apply (which you will need to do over and over again because...) Cons: The color does not have ANY longevity. It pretty much wears off within an hour or two. I love Half Magic but would...
10 results
Elevated 90s Brown Lips
This rosy brown is the perfect blend of everything I love about 90s brown lips and 2026 lippie luxury. The soft, pillowy formula makes my lips look uber juicy. It's def a gloss that can be sheer or saturated. It doesn't last too long on my lips but not much does and with the wonderful feel and smell, I don't mind reapplying. Biggest cons are the price point, limited availability, and that there aren't more colors.
A great sheer berry
Glad I purchased…wish permanent. Think Clinique black honey but more juicy. Universal…could not imagine this not working for everyone! Please if have the chance try…total sleeper hit from Half Magic
Pretty color but does not last
Pros: Pretty color, hydrating, and the applicator is slightly squishy so it feels nice on the lips and is fun to apply (which you will need to do over and over again because...) Cons: The color does not have ANY longevity. It pretty much wears off within an hour or two. I love Half Magic but would recommend spending money on the magic drip lip glosses instead.
My Go-To Lipgloss, Genuinely
I'm being so for real when I say this has actually become my most used lipgloss. It's my go-to, the color is beautiful, the lipgloss makes my lips feel good and not dry, and I feel like it lasts a long while on my lips (at least regarding lipglosses). The applicator is super comfortable & applying it is like a dream to me!! The only con is that it's sticky, but I have never had a lipgloss that wasn't sticky, really. It's not a bad sticky either, but a normal comfortable sticky (in the realm of lipglosses, if you know you know lol). Overall, Half Magic PLEASEEEE make this, or a very similar version of this, a permanent color!!
my biggest obsession product from Ulta Beauty World
I am so scared of this going away or being discontinued so I have personally purchased so many of these lip glosses. It is a perfect everyday shade and I think it looks great on everyone. The formula is really nice and doesnt leave lips feeling dry or dehydrated after, which I really enjoy. Please never get rid of this shade!