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Highlights
Summary
A bold wing is your armor against anyone who underestimates just how iconic you are. Maddy's Secret Weapon #1 in limited-edition indigo packaging gives you perfectly precise wings — or superthin lines or bold graphic vibes — in one stupidly easy flick. Waterproof, smudgeproof, 12-hour wear.
Benefits
- 12-hour longwear
- Waterproof and smudge-proof
- The blackest black color
- Hugs your lash line effortlessly and draws steadily—no jumping or skipping
- Tested for eye safety
Features
- Dual-sided paddle tip for creating ultra thin wings to bold graphic lines
- Bespoke limited-edition Euphoria x Half Magic Packaging
- Collector’s item adorned in exclusive images from unforgettable Euphoria scenes
- Relive your favorite character moments through the show’s most iconic quotes
- Handwritten notes by head makeup artist Donni Davy reveal the inspo behind each mesmerizing look
Disclaimers
- Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.
Item 2655491
First things first: Store with the tip facing down instead of just tossing it in your drawer and always shake before use.
Use the thin curved edge of the paddle tip for precision lining---think knife-sharp pointed wings or tiny bottom lashes. Use the thicker, flat side when you need more coverage filling in your wing or creating look-at-me graphic lines.
Water (Aqua/Eau), Acrylates Copolymer, Butylene Glycol, Styrene/Acrylates Copolymer, Alcohol, Laureth-21, Polysorbate 20, Hydroxyacetophenone, Dipropylene Glycol, PEG-40 Hydrogenated Castor Oil, Caprylyl Glycol, Phenoxyethanol, Sodium Dehydroacetate, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Chondrus Crispus Extract, Crambe Maritima Leaf Extract, Hydrolyzed Rhodophyceae Extract, Copper Tripeptide-1, Black 2 (CI 77266) [nano].
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love the Shape, Formula Could Be Better
What a unique eyeliner. I normally line with an eyeliner marker, but I've never used one like this before! The shape is so special and really helps you make super precise and thin lines. You can also create a super thick, dramatic wing by using the wider edge, and I appreciate that versatility. I wa...
Most Helpful Critical Review
Poof! There goes your money!
I recently tried the Magic Flik Liquid Eyeliner in the shade Flikking Fierce by Half Magic Beauty. I found the thin, curved edge of the tip to be great for precision lining and wing shape, while the thicker, flat side was perfect for filling in and creating graphic designs. I noticed the felt tip...
358 results
Great Idea Formula Needs Work
I bought this so I could have something with precision, however, the issue is that this bleeds very easily. Someone who is in their 20's might not have this issue, but I'm in my 40's and while my eyes aren't super wrinkly, it is normal to have some fine lines. This goes all over the place upon use. I love the idea, but it's just too liquidy for my eyes to handle and I'd rather not look like roadkill.
defective Garbage
used the one in the store and it worked great then I bought one got it home and no liquid comes to the tip at all no matter what I do, it's only wet on the flat sides which makes it useless for its purpose. Returning ASAP. I'm so annoyed.
Love it!
I received this product in exchange for my honest review Half Magic's Flick eyeliner has a felt tip that let's you control how thick your lines go , it's longlasting and cleaner than liquid regular brush liners and I love that the black shows up nicely as it dried if anything needed cleanups I paired it with Half Magic's eraser
[I received this product in exchange for my honest review]
[I received this product in exchange for my honest review] This eyeliner is good, it has a very unique tip different from normal eyeliners. I wouldn't say it made it very much easier to apply eyeliner, I still had to remove and apply it multiple times, but perhaps it is just a skill issue, I'm not very good at eyeliner anyway. It feels comforting in the hand as any eyeliner does and it feels smooth, it's not drying, just be sure to keep the eyeliner stored cap down so it doesn't dry out. It also has a good grip on the skin when applying.
Good
[I received this product in exchange for my honest review] The MAGIC FLIK Eyeliner features a precise felt-tip applicator that makes creating sharp wings much easier, even for beginners. The formula is richly pigmented, delivering a deep, opaque line with consistent flow. It dries quickly and stays put without smudging or transferring, making it reliable for long wear. This eyeliner is especially good for graphic liner looks or classic cat eyes. Pros: Very precise tip, long-lasting, beginner-friendly Cons: Felt tip may dry out over time if not stored properly