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Highlights
Summary
A bold wing is your armor against anyone who underestimates just how iconic you are. Maddy's Secret Weapon #1 in limited-edition indigo packaging gives you perfectly precise wings — or superthin lines or bold graphic vibes — in one stupidly easy flick. Waterproof, smudgeproof, 12-hour wear.
Benefits
- 12-hour longwear
- Waterproof and smudge-proof
- The blackest black color
- Hugs your lash line effortlessly and draws steadily—no jumping or skipping
- Tested for eye safety
Features
- Dual-sided paddle tip for creating ultra thin wings to bold graphic lines
- Bespoke limited-edition Euphoria x Half Magic Packaging
- Collector’s item adorned in exclusive images from unforgettable Euphoria scenes
- Relive your favorite character moments through the show’s most iconic quotes
- Handwritten notes by head makeup artist Donni Davy reveal the inspo behind each mesmerizing look
Disclaimers
- Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.
Item 2655491
First things first: Store with the tip facing down instead of just tossing it in your drawer and always shake before use.
Use the thin curved edge of the paddle tip for precision lining---think knife-sharp pointed wings or tiny bottom lashes. Use the thicker, flat side when you need more coverage filling in your wing or creating look-at-me graphic lines.
Water (Aqua/Eau), Acrylates Copolymer, Butylene Glycol, Styrene/Acrylates Copolymer, Alcohol, Laureth-21, Polysorbate 20, Hydroxyacetophenone, Dipropylene Glycol, PEG-40 Hydrogenated Castor Oil, Caprylyl Glycol, Phenoxyethanol, Sodium Dehydroacetate, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Chondrus Crispus Extract, Crambe Maritima Leaf Extract, Hydrolyzed Rhodophyceae Extract, Copper Tripeptide-1, Black 2 (CI 77266) [nano].
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love the Shape, Formula Could Be Better
What a unique eyeliner. I normally line with an eyeliner marker, but I've never used one like this before! The shape is so special and really helps you make super precise and thin lines. You can also create a super thick, dramatic wing by using the wider edge, and I appreciate that versatility. I wa...
Most Helpful Critical Review
Poof! There goes your money!
I recently tried the Magic Flik Liquid Eyeliner in the shade Flikking Fierce by Half Magic Beauty. I found the thin, curved edge of the tip to be great for precision lining and wing shape, while the thicker, flat side was perfect for filling in and creating graphic designs. I noticed the felt tip...
371 results
my go to
super beginner friendly. learned all my eyeliner techniques using this! the unique tip helped me better understand the curves and looks of different styles. for me personally this stays on incredibly well with primer- like to the point where it's difficult getting off even with makeup remover. it would be grest if this came in different colors!
NOT for hooded eyes, NOT for oily skin, NOT waterproof
AWESOME CONCEPT... DREADFUL PRODUCT AND EXECUTION. 1 THIS IS NOT FOR HOODED EYES or OILY SKIN. It's not waterproof. I'm glad I tried mine before finishing anything. It was already transferring to my lid before I finished the next eye. It also just rubs away. I didn't even need the eraser. I was able to brush it away. I think this is probably good for people with perfect skin, no hooded eyes, and def not for folks with any imperfections.
Not worth it
I bought it a few months ago and it didn't last at all! Not sure if mine was defective but it dries up way too fast. There are cheaper alternatives that work so much better than this.
Easy but not lasting
Very easy to use. Not tear proof or sweat proof.
New favorite eyeliner
Omg guys this product is chefs kisses, I've never had a product with so much precision. Definitely going to keep this in the rotation.