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Summary
Next-level tubing mascara that lengthens and strengthens lashes root-to-tip with a clean formula 4 years in the making. Smudge-proof, clump-free, flake-free, and boosted with lash-serum ingredients like Biotin, Peptides, and Red Clover for instant and long-term lash benefits. Ophthalmologist-tested.
Benefits
- Long-wearing, natural-looking length and fanned-out definition
- Defines every lash without clumping
- Strengthens lashes over time with Biotin & Peptides
- Safe for sensitive eyes and contact lens wearers
- Removes cleanly with warm water or makeup remover
Key Ingredients
- Peptides & Red Clover Extract – support longer, thicker, stronger lashes
- Vitamin B7 (Biotin) – fortifies and helps prevent breakage
- Pea Sprout Extract – nourishes brittle lashes and boosts growth
- Shea Butter – conditions for healthy, glossy lashes
Item 77005040
- Apply from lash base to tip for instant length
- For removal: rinse with warm water or cleanser – formula slides off in little “tubes”
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Better than thrive!
I love this mascara. I have sensitive eyes and all mascaras burn from the fumes plus I wear face oil so natural mascaras bleed within 30 minutes. This one is perfect! It doesn't smudge or flake, it glides on nicely and doesn't clump. I have thin eyelashes so others tend to weigh heavy and clump but ...
Most Helpful Critical Review
Decent overall, with room to improve
I love most of the products from Alleyoop (and rave about them as well as recommend them) but this mascara is a pass for me. It was very light and thin and barely looked like I had any mascara on at all. So imagine my surprise when about 4 hours into my day, I looked in the mirror and had tons of fl...
44 results
Flakes off :(
Ive been an avid Thrive Causmetics mascara fan but it has a tendency to flake so I was hunting for another tubing mascara. Alleyoop claims it doesnt flakes - wrong. It flakes more than the thrive tubing mascara :(
BUY BUY BUYYY
⭐️⭐️⭐️⭐️⭐️ get it before its gone
Best for daytime look
Verified Buyer
Reviewed at
I've worn this now a couple times and it doesn't budge. It is a nice color and has more of a natural look rather than a WOW. Washes off fairly easily. Good for daytime use.
Travel size
Verified Buyer
Reviewed at
Perfect for traveling, love the new brown! My new choice!
No eye irritation or smudging
Verified Buyer
Reviewed at
First mascara that doesn't irritate my eyes AND doesn't smudge. I'm glad they offered a mini so I could try it first. I will be buying the full size. Thanks alleyoop!