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Summary
Meet your everyday, your-lashes-but-better mascara. This next-level tubing formula wraps each lash in lightweight tubes to deliver soft length, healthy-looking definition, and naturally fanned-out lashes that feel comfortable all day.
Benefits
- YOUR LASHES, BUT BETTER: This next-level tubing mascara naturally enhances every lash with soft length, root-to-tip strength, and long-wearing, fanned-out definition.
- SMUDGE-PROOF & FLAKE-FREE: No more raccoon eyes. Lightweight tubing technology wraps each lash for all-day wear that won't smudge, flake, clump, or budge.
- LASH SERUM INGREDIENTS: Infused with Biotin (Vitamin B7), Peptides and Red Clover Extract to support lash repair, natural lash growth, and stronger lashes over time.
- EFFORTLESS REMOVAL: Unlike traditional waterproof mascaras, our tubing formula slides off with just warm water—no rubbing, tugging, or harsh makeup removers needed.
- OPHTHALMOLOGIST-TESTED FOR SENSITIVE EYES: Formulated with sensitive eyes in mind and suitable for contact lens wearers. Clinically evaluated by an ophthalmologist and shown to be non-irritating after 30 days of daily use.
- SUSTAINABLE PACKAGING: Made with 70% post-consumer recycled (PCR) materials.
- VEGAN, CRULETY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE, FREE OF CARBON BLACK, NO PFAS
Key Ingredients
- Peptides & Red Clover Extract: Targets lashes at the source to help them look longer, thicker, and stronger.
Vitamin B7 (Biotin): Fortifies lashes with superior strength to help prevent future lash breakage. Pea Sprout Extract: Amino acid-rich ingredient nourishes brittle lashes and boosts your natural hair growth. Shea Butter: Deeply conditions every hair for healthy, fluttery, glossy lashes.
Key Notes
- The clean, long-wearing formula is four years in the making and won't smudge, budge, clump, or flake. Powered by lash-loving ingredients like Biotin (Vitamin B7) and Peptides, it helps support stronger, healthier-looking lashes with every wear. Ophthalmologist-tested and formulated with sensitive eyes in mind.
Item 77005039
How to use: Apply mascara at the base of your lashes and sweep upward from root to tip, coating each lash for instant length and definition. Designed to be one coat and done, but for added impact, allow each coat to dry for a few seconds before layering.
How to remove: Unlike traditional mascaras, our tubing formula removes effortlessly with warm water. The lightweight tubes gently slide off each lash—no scrubbing, tugging, or harsh removers needed.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Pretty Good!
I wanted to try a tubing mascara and was debating between this and Serena William's makeup brand and ultimately decided to go with alleyoop for the ingredients and given that I was already placing an order for concealer and sunblock. I was originally using the Ilia mascara but felt that its staying ...
Most Helpful Critical Review
Decent overall, with room to improve
I had high hopes for this mascara after being sucked in by an IG ad. I do not recommend it. It flakes and does not wear well throughout the day. Definitely not worth the price. Even the packaging is cheap which wouldn't be a big deal if it worked well but nothing about this product matches the price...
2680 results
Worst mascara
I naturally have fine straight lashes that are medium in length. I wanted to try something that had decent "safe ingredients". I like tubing mascara because it seems to not bother my sensitive eyes. While Alleyoop did not irritate my eyes, it absolutely did nothing for my lashes at all. After curling them with my lash curler and applying Alleyoop mascara, they fell straight and did nothing to enhance my lashes in length nor thickness. It smudges because it takes forever to dry. I wish I had kept the box to return it. I have complete buyers remorse for this item. Thrive mascara works best for me.
Clumps like crazy
Won't buy again. I end up with globs of mascara on my lashes.
Made my eyes dry
I really like how the mascara applies and looks, easy to wash off but it made my eyes really dry so will not continue use.
1000% YES
Love the ingredients and its a great tubing mascara! It doesn't dry out and makes my lashes look longer
BEST MASCARA EVER IT CHANGED MY LIFE
I absolutely love it, I read through the reviews before I bought it and was skeptical at first, it's a little watery but OMG! It made my lashes look SOO LONG up to my eyebrows, it didn't flake at all and removed it in 10 seconds with only warm water!