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Summary
Next-level tubing mascara that lengthens and strengthens lashes root-to-tip with a clean formula 4 years in the making. Smudge-proof, clump-free, flake-free, and boosted with lash-serum ingredients like Biotin, Peptides, and Red Clover for instant and long-term lash benefits. Ophthalmologist-tested.
Benefits
- Long-wearing, natural-looking length and fanned-out definition
- Defines every lash without clumping
- Strengthens lashes over time with Biotin & Peptides
- Safe for sensitive eyes and contact lens wearers
- Removes cleanly with warm water or makeup remover
Key Ingredients
- Peptides & Red Clover Extract – support longer, thicker, stronger lashes
- Vitamin B7 (Biotin) – fortifies and helps prevent breakage
- Pea Sprout Extract – nourishes brittle lashes and boosts growth
- Shea Butter – conditions for healthy, glossy lashes
Item 77005039
- Apply from lash base to tip for instant length
- For removal: rinse with warm water or cleanser – formula slides off in little “tubes”
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Pretty Good!
I wanted to try a tubing mascara and was debating between this and Serena William's makeup brand and ultimately decided to go with alleyoop for the ingredients and given that I was already placing an order for concealer and sunblock. I was originally using the Ilia mascara but felt that its staying ...
Most Helpful Critical Review
Decent overall, with room to improve
I had high hopes for this mascara after being sucked in by an IG ad. I do not recommend it. It flakes and does not wear well throughout the day. Definitely not worth the price. Even the packaging is cheap which wouldn't be a big deal if it worked well but nothing about this product matches the price...
2675 results
Do NOT believe the hype!
Noticed all of the great reviews so I thought I'd give it a try. Once it finally arrived, I was hugely disappointed. This does not go on smoothly, instead it goes on extremely clumpy. And don't even THINK of using an eyelash curler after you put this stuff on. Horrible!
Disappointed
Was hopeful after so many positive reviews but did not work for me. Its a very wet and heavy formula. It decurled my lashes almost immediately, clumped them together, and smudged on my undereye because it took too long to dry.
Somehow made my lashes look shorter
Had high hopes for this Allyoop mascara after seeing an Ad for it. I have decently long lashes and really like the Kosas Soul Gazer mascara. Kosas lengthens my lashes, stays on well and is good for them. I am not sure why I felt the urge to try something new. Allyoop is a super wet, very messy tubing mascara that takes forever to dry, is not buildable (ends up looking like furry spider legs), and some how actually made my lashes look shorter than longer. And that was just my top lashes. I am not even going to attempt to put it on my bottom lashes. Way too messy. What a huge disappointment.
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the best mascara i have ever used. holds up in tropical humidity and didnt smudge after a day at the beach!! but came off so gently during my skincare routine. your lashes will thank you!! (one tube lasts me about 4-5 months before its pretty dry)
Pretty basic Mascara
I have had this mascara in my cart for at least the last month or so. When I noticed it finally went on sale, I bought it almost immediately. It took a few days longer than the rest of my order which wasn't a big deal, but when I opened it, the wand was damaged. I'll probably re-order it and hope the next one isn't messed up.
