This Product |
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HAIR TYPE |
Normal, dry color-treated |
Fine, color-treated |
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HAIR CONCERN |
Dryness, lack of moisture |
Lack of volume, fullness, body |
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BENEFITS |
Moisture and softness |
Body and fullness |
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KEY INGREDIENTS |
Jojoba, Green Tea, Sage |
Wheat Protein, Eucalyptus Leaf |
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FRAGRANCE NOTES |
Lavender, Bergamot, Mint |
Pink Grapefruit, Wild Rose |
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$39.00
or
Size:9.0 oz
Highlights
Summary
Pureology Hydrate Shampoo is a sulfate free, nourishing formula to hydrate normal to thick dry, color treated hair. It protects hair color, supports damage repair, and provides 93% easier detangling. This nourishing shampoo leaves dry hair strands feeling soft, shiny, healthy, and deeply hydrated.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565096
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Discover: Hydrate Shampoo
FAQs
Who is the Hydrate Shampoo best for?
It is formulated for normal to thick, dry, color-treated hair that requires deep hydration and softness.
Is this moisturizing shampoo sulfate-free?
Yes, it is a sulfate-free formula that gently cleanses without stripping your hair of its natural oils or color.
What are the key ingredients in this shampoo?
It is enriched with Green Tea and Rose Extract to nourish the hair and soothe the scalp while providing intense moisture.
Does it protect color-treated hair?
Yes, it features our exclusive Antifade Complex to maintain color vibrancy and protect against fading.
How often can I use the Hydrate Shampoo?
It is gentle enough for daily use. Apply a dime-sized amount to wet hair, lather, and rinse thoroughly.
Reviews
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5708 ReviewsWrite a Review
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Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Versus
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2973 results
Favorite Shampoo
This is my favorite go-to shampoo. It leaves my hair feeling soft and looks healthy and full. It also has a nice light fragrance.
Not for me
[I received this product in exchange for my honest review] This shampoo felt good, as I was using it. Felt clean at first. The scent is very over powering for me tho. I can tell there is a good amount of oil in it, as it feels a little heavy on my hair. It did leave my hair shinier than before.
Over and over again
Only shampoo and conditioner i use
Best product for my aging hair!
Loooove this! Worth the spend.
Best Shampoo I have ever used
This is the best shampoo I've ever used. I have waist length, wavy hair that tends to dry out. Pureology Hydrate shampoo combined with the Hydrate conditioner makes my hair silky smooth and manageable. I highly recommend this!
Questions
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Q&A
Showing 5 out of 258 Questions
- Q
77 year old female with thinning fine hair. Have been using this product for many years but no longer color my hair. Should I continue with this one or change to the Sheer Hydrate?
- Asked by Nancy
- Official Answer By Pureology - BEHello! Thank you for your interest in our shampoos. Based on your needs, we recommend the Hydrate Sheer Shampoo. It provides lightweight hydration that's ideal for finer hair. We hope this helps!Was this answer helpful to you
- Q
I get greasy roots quickly but the rest of my hair stays dry. Would this still be ok to use?
- Asked by C
- Official Answer By Pureology - BEHello there! Thank you for reaching out about the Pureology Hydrate Shampoo! While it provides deep nourishment, the formula is designed to be weightless enough for fine hair when used in the correct amount, yet powerful enough to saturate thick and coiled hair types that suffer from chronic dryness. We hope you find this information helpful!Was this answer helpful to you
- Q
Which is best for dry frizzy color treated thin hair?
- Asked by CA
- Official Answer By Pureology - BEHello we appreciate your interest in Pureology Hydrate Shampoo! The Hydrate Shampoo and Conditioner Duo is widely considered the best professional solution for dry hair. Its sulfate-free, 100% Vegan formula is specifically designed to provide intense hydration while protecting color vibrancy using our patented Antifade Complex. We hope you find this information helpful!Was this answer helpful to you
- Q
How does it smell?
- Asked by Nina
- Official Answer By Pureology - BEHello there! We appreciate your interest in Hydrate Shampoo. This shampoo has an aromatherapy blend: Lavender, Bergamot, and Patchouli for a calming, sensorial cleansing experience. Hope this helps!Was this answer helpful to you
- Q
I have fine, thin, color treated hair. I have been using the hydrate for years. Should I be using a different Purology product?
- Asked by emullie
- Official Answer By Pureology - BEHi there! Thanks for reaching out about our Hydrate Shampoo. We recommend trying our Hydrate Sheer Shampoo, this line is the perfect sensorial solution for finer strands that crave hydration without the heaviness. Hope this helps!Was this answer helpful to you