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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
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Free Gift with purchase
Free scarf with $15 e.l.f. cosmetics purchase (valid thru 10.3.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
Highlights
Summary
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639450
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Soft Black: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Great formula but wand tube need an upgrade
A+ for the actual formula of the mascara and brush the formula is great and stays on without clumping however the tube is not user friendly at all. Way too much product is left on the brush and is very messy. You have to spend more time cleaning the brush off just to use the mascara. F for executi...
2260 results
It's just fine
[I received this product in exchange for my honest review] It's not a bad mascara, but it is painfully average. It's definitely one I'd reach for in a rush, or if I wanted something I knew would be fine in a pinch, but I don't think it would be my first choice.
Not very long lasting, but very pigmented
[I received this product in exchange for my honest review] This didn't last long at all on the waterline. Definitely a pencil i would use more for blending and doing a smokey eye. I did end up developing styes for the first time in my life after using, and had to discontinue and toss it out which was unfortunate. Can't say if this was the cause of the styes or not.
Good and affordable
Great budget mascara. I received this complimentary iten to review. My lashes stayed curled and in place with no flaking. Application was easy and it gives you some time arrange your lashes. Would definitely purchase again.
Flakey and Weighs Down Lashes
I don't necessarily find this mascara heavy or goopy like other reviewers, but I do agree that this formula seems to weigh down lashes no matter what. It also flakes. I work in an office job and even with air conditioning and a fan, the mascara smudges onto my skin. Not the worst flaking ever nor is it immediate but I would not recommend this mascara. Literally does nothing and sometimes makes things worse. I received this as a sample through tiktok.
The worst
I think this is the worst mascara I've ever used. It only has a good rating because it seems that everyone else got it for free in exchange for giving it a good rating. It is incredibly thick and goopy to the point where it's almost unusable. I have to wipe a ton of product off the brush before applying. It makes my lashes stick together and weighs them down. Really the opposite of curl or volume. I normally like elf but this is a miss.