Beauty in 2 hours or less. Order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Poom Natural Glow Hydrating Foundation #1
Poom Natural Glow Hydrating Foundation #1

 Natural Glow Hydrating Foundation

Online only

$46.00

or

    Size:1 oz

    Pickup and delivery options

    In stock and ready to ship

    Fulfilled by

    Yay! You're earning rewards points on this purchase!

    Details

    Benefits

    • Skincare-infused formula with lightweight, dewy coverage that feels like skin
    • Delivers a natural, healthy glow without feeling heavy
    • Helps create a smooth, even-looking complexion

    Formulated Without

    • Parabens
    • Phthalates
    • PEGs

    Key Ingredients

    • Squalane for lightweight moisture
    • Niacinamide to help support skin barrier
    • Hyaluronic Acid to hydrate and plump
    • Ceramides to help lock in moisture

    Item 77007752

    How To Use

    Apply a small amount to skin and blend evenly using fingers, brush, sponge, or foundation spatula.

    Ingredients

    Water, Cetyl Ethylhexanoate, C12-15 Alkyl Benzoate, Glycerin, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyglyceryl-3 Polyricinoleate, 1,2-Hexanediol, Butylene Glycol, Niacinamide, Propylene Glycol Dibenzoate, Squalane, Disteardimonium Hectorite, Magnesium Sulfate, Polyglyceryl-6 Polyricinoleate, Triethoxycaprylylsilane, Palmitic Acid, Stearic Acid, Allantoin, Aluminum Hydroxide, Aminopropyl Dimethicone, Dimethicone, Adenosine, Ceramide NP, Sodium Hyaluronate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, [+/-] Titanium Dioxide, CI 77492, CI 77491, CI 77499

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    We think you'll like

    12 items

    Similar items for you

    12 items

    Sponsored products

    12 items

    Review Snapshot

    by PowerReviews

    54 ReviewsWrite a Review
    91%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    A New Favorite

    I'm so happy I bought this foundation! As I'm writing this, I've been wearing it for about 12 hours with no touch-ups, and it still looks amazing. My smile lines aren't showing as I'm usually laughing, smiling and constantly talking throughout my work shifts. I'm not really able to touch up my makeu...

    Versus
    Most Helpful Critical Review
    Doesn't look good on mature skin

    It doesn't look good on my skin at all. It looks like a shiny layer of opaque paint. It's sticky and never dries down, even with powder on top. It accentuates the poor texture of my skin as well.

    54 results

    Doesn't look good on mature skin

    Submitted 29 days ago

    By Missy

    From Ohio

    It doesn't look good on my skin at all. It looks like a shiny layer of opaque paint. It's sticky and never dries down, even with powder on top. It accentuates the poor texture of my skin as well.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    #300 Review

    Submitted 1 month ago

    By Pompom

    From Kansas

    Really enjoy this foundation! It covered my acne scars and i didnt need very much concealer so I'd say its close to medium coverage. The foundation is oddly thick but somehow light weight on my skin? Almost like a skin tint? Not sure how that works but it does? One con is that it is kinda hard to shade match. I'm 2.5N in Kylie Skin Tint and #300 is like 2-3 shades too dark in my opinion. This foundation is all neutral tones and im more neatral leaning cool tone so it does come out slightly warm on me. I just mix some blue color corrector and that solves it. I don't mind some mixing since I'm glad this foundation doesn't break me out, stays on, and feels nice on my skin.

    Was this review helpful to you?
    The best foundation !!!

    Submitted 1 month ago

    By Maria

    From NYC

    Hands down the best foundation I've had in years. Great coverage and suoer smooth !

    Was this review helpful to you?
    Skincare with coverage

    Submitted 1 month ago

    By NL001

    From St. Paul, MN

    Its been 8 years since I tried a new foundation and I'm so glad I tried Poom! With aging skin, Poom makes make face look so naturally hydrated and it lasts all day.

    Was this review helpful to you?
    Nice foundation

    Submitted 1 month ago

    By Bobby

    From Texas

    Its a nice foundation, its a lot thicker than expected and its hydrating. However, it was too yellow for me and it does emphasize texture. If you live in a hot climate def set this well for longer wear. Looks a little patchy on my dryer parts of my skin, like chin and nose. Def can builld up

    Was this review helpful to you?