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Benefit Cosmetics Roller Lash Curling & Lifting Mascara
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Highlights
Summary
Benefit Cosmetics' Roller Lash Curling & Lifting Mascara with its eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls while the instant curve-setting formula holds for 12 hours.
Benefits
- Easy-to-remove
- Water-resistant
- Ink black
- Satin finish
Features
- 97% said it visibly lifts lashes*
- 87% said it gives long-lasting curl*
- 94% said eyes look more wide open*
- *Consumer panel survey on 31 women after 4 weeks
Key Ingredients
- Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
Item 2291641
Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Vp/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Aminomethyl Propanediol, 1,2-Hexanediol, Caprylyl Glycol, Silica, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Butylene Glycol, Hydroxyacetophenone, Chlorphenesin, Pentylene Glycol, Tocopheryl Acetate, Algin, Serine, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. May Contan: CI 77499 (Iron Oxides). N° 16347.
Disclaimer: Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
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Also Available in Mini!
Questions
Q&A
Showing 20 out of 74 Questions
- Q
Does the roller lash mascara formula contain any parabens?
- Asked by Miranda
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! This is to confirm that Roller Lash mascara does contain parabens. xoxo BWas this answer helpful to you
- Q
Does anyone know why they stopped making this in brown?! The black transfers all over my face if it's on the lower lashes.
- Asked by Jos
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at [email protected] for help. Thanks!Was this answer helpful to you
- Q
My friends all loved this mascara in 2016, I ordered a half size to try. (Sometimes I like the mini more than the full size and just buy 3 lol). But I'm confused why my friends like this one so much. The wond was horrible with length, separation, definition, I was trying to put a quick coat on before my sons 1 year Doctors checkup & AND IT MADE MY LASHES LOOK LIKE TRASH! Come to find out ...
- Asked by caiitwen
- Verified Reply - ChristinaWe are so sorry to hear that you’re experiencing issues with this product! :-( We are happy to assist you with replacement or return. Please contact [email protected] for help.Was this answer helpful to you
- Q
Is this product vegan?
- Asked by El
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Roller Lash contains the animal-derived ingredient beeswax. xoxo BWas this answer helpful to you
- Q
What is the best way to remove mascara for contact wearers? Is there a simple makeup remover without any harsh chemicals?
- Asked by Rbird
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Try our They're Real! eye makeup remover. This remover is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area. xoxo B https://vaxrpdia.top/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=5194493Was this answer helpful to you
- Q
I was told at Ulta that this mascara was safe for contact lens wearers, but I don't see that posted anywhere.
- Asked by Rbird
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Roller Lash is suitable for contact lens wearers! xoxo BWas this answer helpful to you
- Q
I'm in love with the "they're real" mascara but i wanna try out a new one, does this one compare to the great quality as "they're real"? (Ex: lasts all day, doesn't flake, lengthens/curls)
- Asked by fab
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! The differences between They're Real! and Roller Lash mascara is They're real! is a 2 in 1 mascara that's beyond belief! Best for lengthening your lashes, the long-wearing formula won't smudge, budge or dry out. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy! Roller Lash is best for curling your lashes, the patent-pending Hook ‘n’ Roll™ brush gives this mascara curl power! xoxo BWas this answer helpful to you
- Q
Is this mascara waterproof and smudge resistant?.
- Asked by Lexy
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our Roller Lash mascara is water-resistant. xoxo BWas this answer helpful to you
- Q
Is the mascara good for sensitive eyes?
- Asked by T'is Halloween
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Benefit Cosmetics does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). xoxo BWas this answer helpful to you
- Q
Is this Mascara Waterproof as the description does not say so and is this good for short or fine eyelashes
- Asked by ALINA
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our Roller Lash is not waterproof, it is water-resistance only. It works for all lash types! xoxo BWas this answer helpful to you
- Q
Is it safe for contact wearers
- Asked by DL
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Benefit Cosmetics does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have been using Roller Lash and have had no issues. xoxo BWas this answer helpful to you
- Q
How does this compare to It Superhero
- Asked by Kpechon
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our Roller lash is a super-curling and lifting mascara that provides long-lasting curl. The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. xoxo BWas this answer helpful to you
- Q
Does it clump? Answer truthfully
- Asked by Amanda
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! The Hook & Roll brush separates your lashes! I use Roller Lash and haven't had any clumping! xoxo BWas this answer helpful to you
- Q
Im looking for Lt. Bown or Grey mascara
- Asked by Gerry
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our Roller Lash only comes in Brown and Black. xoxo BWas this answer helpful to you
- Q
In the reviews it mentions several times difficult to remove, What would the recommended Makeup remover be so it's not harmful to my lashes! Would Baby oil be a good choice?
- Asked by Theresa
- Official Answer By Benefit Cosmetics en_USHi gorgeous! I recommend either of our fantastic removers: --Remove it makeup remover (Item 2231167), our oil-free makeup remover. --They're real! remover (Item 2276973), our strip-down waterproof eye makeup remover. Both will remove roller lash without leaving any residue! xoxo, B https://vaxrpdia.top/remove-it-makeup-remover?productId=xlsImpprod3350133 https://vaxrpdia.top/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=418227Was this answer helpful to you
- Q
Is it safe for contact wearers
- Asked by DL
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Benefit Cosmetics does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have been using Roller Lash and have had no issues. xoxo BWas this answer helpful to you
- Q
How does this compare to It Superhero
- Asked by Kpechon
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our Roller lash is a super-curling and lifting mascara that provides long-lasting curl. The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. xoxo BWas this answer helpful to you
- Q
Does it clump? Answer truthfully
- Asked by Amanda
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! The Hook & Roll brush separates your lashes! I use Roller Lash and haven't had any clumping! xoxo BWas this answer helpful to you
- Q
Im looking for Lt. Bown or Grey mascara
- Asked by Gerry
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our Roller Lash only comes in Brown and Black. xoxo BWas this answer helpful to you
- Q
In the reviews it mentions several times difficult to remove, What would the recommended Makeup remover be so it's not harmful to my lashes! Would Baby oil be a good choice?
- Asked by Theresa
- Official Answer By Benefit Cosmetics en_USHi gorgeous! I recommend either of our fantastic removers: --Remove it makeup remover (Item 2231167), our oil-free makeup remover. --They're real! remover (Item 2276973), our strip-down waterproof eye makeup remover. Both will remove roller lash without leaving any residue! xoxo, B https://vaxrpdia.top/remove-it-makeup-remover?productId=xlsImpprod3350133 https://vaxrpdia.top/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=418227Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Most Helpful Positive Review
I love you, mascara
I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!
Most Helpful Critical Review
Good Volume
This product does have very good volume but it is super clumpy. If you're one who loves to see your lashes separate, do not buy this product. though it is very dark and lifts my lashes very well. kinda love hate right now with roller lash.
8957 results
Yes, I would buy the mascara again!
Like the way the brush applies to my lashes
Apply as directed
I've tried numerous mascaras for my short, straight lashes and this is the only one that helps! You do need to roll it though. If you apply it without doing that it's not effective. I found that putting too much on causes it to cake and flake.
fav mascara!!
i love this mascara!! it stays on for a really long time and makes lashes look great. the applicator is amazing, and makes for a really natural looking curl. i've tried different mascaras over time, but i'll always come back to this one!!
Not how I remember this mascara
About 8 years ago, I was gifted this mascara and it was perfect: length and volume without clumping. But pricey, so I continued with drugstore brands. So now it's 2026 and I figured I'd treat myself to Roller Lash. I keep trying to make adjustments as I use it (wand angle, timing, single layer, double layer). But no matter I do, the results are disappointing: clumpy, spiky, spidery. Doing just one thing layer should address that, but then it hardly increases volume and offers no lift. (And still sometimes clumps or spikes with just one thing layer.) Going back to Cover Girl and Maybelline, I guess.
Super Great Mascara
This mascara doesn't lump up and applies evenly!! It even curls your lashes