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ULTA Beauty Collection

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New lip obsessions

Glossy. Hazy. Tinted. Made for every mood.

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For a limited time

The cutest scent sets with matching accessories—to gift or keep.

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Beauty sleep, upgraded

Our new mask does the night shift so you wake up glowing.

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We think you'll like

12 items

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ULTA Beauty Collection Eyeshadow Singles
40 colors

Only at Ulta

ULTA Beauty Collection

Eyeshadow Singles

4.2 out of 5 stars ; 2843 reviews4.2(2843)
$9.00
ULTA Beauty Collection Automatic Longwear & Waterproof Eyeliner
18 colors

Only at Ulta

ULTA Beauty Collection

Automatic Longwear & Waterproof Eyeliner

4.7 out of 5 stars ; 171 reviews4.7(171)
$9.50
ULTA Beauty Collection Cream Eye Shadow Stick
20 colors

Only at Ulta

ULTA Beauty Collection

Cream Eye Shadow Stick

4.2 out of 5 stars ; 1242 reviews4.2(1242)
$10.50
ULTA Beauty Collection Gel Eyeliner Pencil
18 colors

Only at Ulta

ULTA Beauty Collection

Gel Eyeliner Pencil

4.2 out of 5 stars ; 4155 reviews4.2(4155)
$10.50
ULTA Beauty Collection Ultra Slim Brow Pencil
12 colors

Only at Ulta

ULTA Beauty Collection

Ultra Slim Brow Pencil

4.5 out of 5 stars ; 2523 reviews4.5(2523)
$11.00
ULTA Beauty Collection Cosmetic Pencil Sharpener

Only at Ulta

ULTA Beauty Collection

Cosmetic Pencil Sharpener

4.6 out of 5 stars ; 1646 reviews4.6(1646)
$5.00

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Frequently Asked Questions 

What is the ULTA Beauty Collection?  

The ULTA Beauty Collection is Ulta Beauty's own brand, offering a wide range of makeup, skin care, body care, tools, and accessories designed for everyday beauty needs. 

What products are in the ULTA Beauty Collection?  

The collection currently features products spanning categories like makeup, skin care, body care, tools, and brushes. 

Are ULTA Beauty Collection products cruelty-free?  

Many products in the collection are certified cruelty-free, and a large portion also meet clean ingredient standards as part of Ulta Beauty's Conscious Beauty program. 

Does the ULTA Beauty Collection offer vegan products?  

Yes, some products in the collection are available with a vegan preference filter, so you can shop specifically for vegan-friendly options. 

Does the ULTA Beauty Collection use sustainable packaging?  

Many of the products in the collection feature sustainable packaging, reflecting Ulta Beauty's commitment to more responsible beauty choices. 

Where can I shop the ULTA Beauty Collection?  

ULTA Beauty Collection products can be found online at ulta.com or in Ulta Beauty stores. 

What skin types does the ULTA Beauty Collection cater to?  

The collection includes products formulated for combination, dry, normal, oily, and sensitive skin types, so you can filter by your specific skin type when shopping.