Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner #1
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner #1

 Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

$29.00

or

    Pickup and delivery options

    In stock and ready to ship

    Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

    Earn points on this purchase.

    Details

    Benefits

    • 2-in-1 lip balm + lip liner with perfectly paired shades (no more guessing!)
    • Longwearing color with zero bleed
    • Precision-tip liner for easy application on the go
    • Hydrating Serum Complex with cupuaçu butter, collagen peptide* and jojoba oil

    Research Results

    • Better-looking lips instantly** 98% said lips feel cared for & conditioned
    • 98% said balm feels smooth on lips
    • 95% said liner does not drag or bleed upon application
    • After 8 days of use: Lip lines appear blurred & visibly reduced**
    • *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collage
    • **In a consumer study with 104 subjects.

    Key Ingredients

    • Cupuaçu Butter: Nourishing butter helps comfort lips & protects the skin barrier
    • Jojoba Oil: Provides deep hydration & protects against dryness
    • Collagen Peptide*: Helps boost hydration; smooths lip lines & wrinkles
    • *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen

    Item 2655586

    How To Use

    LINE IT: Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.

    FILL IT: Flip to use the balm end. Fill in lips to add color and hydration. Twist up just 3X for the perfect application.
    *Once it clicks up, it doesn't click down!

    DO IT YOUR WAY: Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.

    Ingredients

    G2035929: Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Silica, Sucrose Tetrastearate Triacetate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Synthetic Fluorphlogopite, Isoamyl Laurate, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Kaolin, Colophonium / Rosin / Colophane, Palmitoyl Tripeptide-1, [+/- May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 15850 / Red 7 Lake, CI 19140 / Yellow 5 Lake, CI 15850 / Red 6, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 77742 / Manganese Violet, CI 45380 / Red 21, CI 42090 / Blue 1 Lake]. (F.I.L. N70081480/2).

    G2035930: Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isocetyl Stearate, Polybutene, Candelilla Wax Hydrocarbons, Diisostearyl Malate, Theobroma Grandiflorum Seed Butter, Silica, Dipentaerythrityl Pentaisononanoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Glycine Soja Protein / Soybean Protein, Limnanthes Alba Seed Oil / Meadowfoam Seed Oil, Synthetic Fluorphlogopite, Synthetic Beeswax, Dipalmitoyl Hydroxyproline, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Sorbitan Stearate, Parfum / Fragrance, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glycyrrhiza Glabra Leaf Extract / Licorice Leaf Extract, Phospholipids, Tribehenin, Sorbitan Isostearate, Tocopherol, Isopropyl Titanium Triisostearate, Lactic Acid, Kaolin, Palmitoyl Tripeptide-1, [+/- May Contain: CI 77891 / Titanium Dioxide, Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 77742 / Manganese Violet, CI 15850 / Red 6, CI 19140 / Yellow 5 Lake, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 45410 / Red 28 Lake]. (F.I.L. N70081451/1).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently bought together

    3 items

    Current Product

    IT Cosmetics

    Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    Color

    PINK IN POWER

    $29.00

    Similar items for you

    12 items

    We think you'll like

    12 items

    Sponsored products

    12 items

    Review Snapshot

    by PowerReviews

    1524 ReviewsWrite a Review
    91%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    Great Formula, Just More Pigmented Than I Expected

    [I received this product in exchange for my honest review] I've been a long-time fan of IT Cosmetics, and I love a good lip balm, so when I was offered the opportunity to try IT Cosmetics Do It All Lip Transformer for free in exchange for my honest opinion, I was excited to give it a try. I love th...

    Versus
    Most Helpful Critical Review
    Middle of the road on this one....

    [I received this product in exchange for my honest review] As a huge lip liner and lipstick user I was excited to try the Do It All Transformer in Caramel. Typically- I migrate to neutral tones in lip liners, lipstick and gloss. The caramel of the product wasn't quite neutral. The color held that ...

    1524 results

    Love it! Though lip balm end doesn't retract :/

    Submitted 6 days ago

    By Julie

    From Tacoma WA

    Nice smooth coverage, great to have both in one, colors are pretty. Be aware that only the lip pencil end twists out, then twists back to retract. The lip balm end only allows you to twist it out, so be careful because you may end up twisting too much out trying to figure out how to make it go back in. IMHO it's a design flaw that they should fix, because it works differently than any other lipstick on the market.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Pretty color

    Submitted 7 days ago

    By S

    From Texas

    [I received this product in exchange for my honest review] It is a soft and subtle color for fair skin. It doesn't stay on for extended wear but goes on smooth but doesn't smear around. I love the built in liner. It is also hydrating and not drying.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    I really like it!!!

    Submitted 13 days ago

    By Patrice

    From SC

    [I received this product in exchange for my honest review] I like the idea of having a lip balm and lip liner in one product! The packaging is simple and I love having 2 products in one! So convenient:) My lips feel super soft and I love the color.

    User submitted media
    Loving the 2-in-one!!!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Don't click it up!!

    Submitted 13 days ago

    By Tutie

    From Palm Beach Gardens, FL

    Color is pretty, convenient lip liner+balm in one applicator. But once you click it up, it wont go down and you cannot cap it. Major flaw in packaging ! So now I've wasted half the product after my first use!

    Was this review helpful to you?
    Great Color!

    Submitted 14 days ago

    By Tania

    From Lexington, South Carolina

    [I received this product in exchange for my honest review] The color matches what I already wear perfectly. I gave it 3 stars 💫 because it doesn't last very long. I am a girl who loves her lipstick 💄 to stay put all day. Such a bummer.

    User submitted media 1 of 2
    Me wearing the lipstick 💄
    User submitted media 2 of 2
    Me wearing the lipstick 💄

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    What do you want to know about this product?