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Summary
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner is a 2-in-1 lip combo that is a perfectly paired liner and balm duo that takes the guesswork out of shade matching. Featuring a no-bleed, longwearing lip liner and a hydrating lip balm.
Benefits
- 2-in-1 lip balm + lip liner with perfectly paired shades (no more guessing!)
- Longwearing color with zero bleed
- Precision-tip liner for easy application on the go
- Hydrating Serum Complex with cupuaçu butter, collagen peptide* and jojoba oil
Research Results
- Better-looking lips instantly** 98% said lips feel cared for & conditioned
- 98% said balm feels smooth on lips
- 95% said liner does not drag or bleed upon application
- After 8 days of use: Lip lines appear blurred & visibly reduced**
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collage
- **In a consumer study with 104 subjects.
Key Ingredients
- Cupuaçu Butter: Nourishing butter helps comfort lips & protects the skin barrier
- Jojoba Oil: Provides deep hydration & protects against dryness
- Collagen Peptide*: Helps boost hydration; smooths lip lines & wrinkles
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen
Item 2655594
LINE IT: Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.
FILL IT: Flip to use the balm end. Fill in lips to add color and hydration.
DO IT YOUR WAY: Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.
G2035929: Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Silica, Sucrose Tetrastearate Triacetate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Synthetic Fluorphlogopite, Isoamyl Laurate, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Kaolin, Colophonium / Rosin / Colophane, Palmitoyl Tripeptide-1, [+/- May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 15850 / Red 7 Lake, CI 19140 / Yellow 5 Lake, CI 15850 / Red 6, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 77742 / Manganese Violet, CI 45380 / Red 21, CI 42090 / Blue 1 Lake]. (F.I.L. N70081480/2).
G2035930: Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isocetyl Stearate, Polybutene, Candelilla Wax Hydrocarbons, Diisostearyl Malate, Theobroma Grandiflorum Seed Butter, Silica, Dipentaerythrityl Pentaisononanoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Glycine Soja Protein / Soybean Protein, Limnanthes Alba Seed Oil / Meadowfoam Seed Oil, Synthetic Fluorphlogopite, Synthetic Beeswax, Dipalmitoyl Hydroxyproline, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Sorbitan Stearate, Parfum / Fragrance, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glycyrrhiza Glabra Leaf Extract / Licorice Leaf Extract, Phospholipids, Tribehenin, Sorbitan Isostearate, Tocopherol, Isopropyl Titanium Triisostearate, Lactic Acid, Kaolin, Palmitoyl Tripeptide-1, [+/- May Contain: CI 77891 / Titanium Dioxide, Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 77742 / Manganese Violet, CI 15850 / Red 6, CI 19140 / Yellow 5 Lake, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 45410 / Red 28 Lake]. (F.I.L. N70081451/1).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Convenient Color Lip Duo
[I received this product in exchange for my honest review] The Do It All Lip Transformer in Berry Brave is a dual ended product that combines a liner with a moisturizing balm. The berry shade is sheer enough to look sophisticated rather than intimidating, avoiding that goth look sometimes associated...
Most Helpful Critical Review
Not for me
[I received this product in exchange for my honest review] I received this product free in exchange for my honest opinion. I'm a huge fan of It cosmetics, but this was a fail for me. The liner is so waxy that the tip immediately broke when I tried to apply a little bit of pressure because it wasn't ...
351 results
Must buy!
[I received this product in exchange for my honest review] I've been loving using the IT Cosmetics Lip Transformer. It's more than a lip product, it feels very lightweight yet hydrating like a balm but gives a polished, pretty finish too. My lips feel soft and moisturized after wearing it, and it smoothes out dryness instead of emphasing it. The color is very flattering and easy to wear everyday and it layers nicely on its own or with other products. Great for anyone who wants a little extra hydration, feel put together and effortless!
I would definitely buy over and over!
[I received this product in exchange for my honest review] I've been loving using the IT Cosmetics Lip Transformer. It's more than a lip product, it feels very lightweight yet hydrating like a balm but gives a polished, pretty finish too. My lips feel soft and moisturized after wearing it, and it smoothes out dryness instead of emphasing it. The color is very flattering and easy to wear everyday and it layers nicely on its own or with other products. Great for anyone who wants a little extra hydration, feel put together and effortless!
Best Lipstick and liner all in one!
[I received this product in exchange for my honest review] Both liner and lipstick all in one! Love it. So lite weight and easy to apply. It is so smooth and color is so pretty! The coverage is amaze and holds up through the day. Must have!
Great for IT Cosmetics die hards
[I received this product in exchange for my honest review] Used it on one side of my lips so you can see the difference. Interesting formula for the balm since it reminds me of the consistency of Maybelline lipstick to gloss formula. It feels good but there's nothing about it. That's a standout other than it's a two and one the color I selected doesn't really do anything for me so I don't wanna hold that against them since there are other options available.
Hydrating lip balm + lip balm by iT Cosmetics!
I was super excited to receive this hydrating, all in 1 lip balm plus liner! Unfortunately- it's not near what I was expecting. I was expecting a light pink color, that showed up on my lips, while keeping them hydrated but to me personally, I notice nothing different between this and say, most regular lip balms! I received this product in exchange for my honest review. This balm is hydrating, as I would expect but it's not long lasting. I love the idea, especially of the 2 in 1. I think more color is what I was wanting! If you are seeking a convenient average lip-balm, then definitely give this a try. But- if you want color, be sure to get a dark one because, I am assuming maybe that will leave some color….. One other thing I wanted to mention is that the roll Up "pen-like" style seems to be super popular for balms these days BUT, definitely keep in mind that it's very easy to roll too much up @ once (on accident) and waste! Be sure to only do a tiny bit at a time!
