Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Summary
Lock in color with this versatile eye primer crayon. Worn alone or under shadow, it delivers a subtle tint while boosting vibrancy and wear for 8+ hours. Blendable, crease-resistant, and fade-proof—perfect for any look, any occasion.
Benefits
- Function: Increase color + hold of eyeshadow pigments for all-day color payoff
- Unique Feature: Sleek, retractable tip
- Recommended Use: Wear as a stand alone eyeshadow, or underneath pigments to amp up color payoff
- Coverage: Sheer to Full; Buildable
Features
- Additional Info:
- 8+ Hour Wear
- Use on the face and eyes
- Crease-resistant
- Fade-resistant
- Built-in sharpener
- Twist-up applicator
Item 77000932
Apply your Eyeshadow Base Primer directly onto your lid. With a fluffy eye brush, blend it across the center and into the crease. Once the base is set, create your eye looks with increased eyeshadow pigmentation and 8+ hour wear.
Ignite: Cyclopentasiloxane, Trimethylsiloxysilicate, Ozokerite, Dimethicone, Ethylhexyl Palmitate, Quaternium-90 Bentonite, Polyethylene; Ethylhexylglycerin, Propylene Carbonate, Sorbitan Sesquioleate, Tocopherol, Phenoxyethanol, [+/ -: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77499), Iron Oxides (Ci 77492), Iron Oxides (Ci 77491)]
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Too Faced
Born This Way Super Coverage Multi-Use Concealer
Charlotte Tilbury
Airbrush Flawless Finish Blurring & Setting Powder
bareMinerals
ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Morphe
Cheek Thrills Multi-Finish Face Trio
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Urban Decay Cosmetics
Anti-Aging Eyeshadow Primer Potion
Urban Decay Cosmetics
Original Eyeshadow Primer Potion
Clinique
Touch Base For Eyes Eyeshadow Primer
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Stila
Glitter & Glow Liquid Eye Shadow
Sigma Beauty
Eyeshadow Base Primer
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
100% best eyeshadow primer
Cliff notes: This here is as good as it gets, imo. I use it as a multi purpose product, it has good longevity, easy to remove, and does not irritate my sensitive eyes. It could do the same for you. I have this in the shade persuade. I want to let y'all know I've tried a few other popular eye pr...
Most Helpful Critical Review
It's okay…
I bought this instead of Mac Paint Pot, I wanted to try something different. I like the color of this shade (its the lighter color) but it dries almost immediately upon application, making it very difficult to blend out with a brush. That said, it needs to be blended otherwise its patchy. I was ho...
163 results
Persuade primer is Best shade!
Verified Buyer
Reviewed at
I use this as a primer not only on my eyelids, but also to cover my dark circles. Under my eye, I use it sparingly, as ai have mature skin at 51. Additionally, I use it to hide the perennial redness by my nose. This shade matches and blends into my skin. I wish Sigma made this shade into an actual concealer.
Need the Metallic Primers Back
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
The mattes are great, but it would be better if the metallic ones came back. Or are all of these going bye-bye and maybe eventually we'll see eyeshadow sticks instead that also work as primer? The formula of these are great, they are not thick and heavy, and I can use a brush to apply an even thinner and more lightweight amount on the lid.
Primer
Verified Buyer
Reviewed at
Use this daily makes eyeshadow colors really stand out and hold onto your lid for all day wear
Game changer
Verified Buyer
Reviewed at
So smooth. It really makes your makeup stay all day. I now will not be without it
Love it
Verified Buyer
Reviewed at
Loved this primer so much that I got the other one. Goes on nice blends easy.