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American Crew Forming Cream
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Summary
American Crew Forming Cream shampoos out easily without residue, provides movable hold, conditions and moisturizes hair, and encourages firmness, body and fullness.
Benefits
- Shampoos out easily without residue.
- Humectant that provides movable hold.
- Conditions and moisturizes hair.
- A holding agent that encourages firmness, body and fullness to the hair.
- Softens and swells the hair shaft making hair appear thicker.
- American Crew Forming Cream was awarded Best Grooming Cream in AskMen 2023 Grooming Awards.
Item 2076249
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
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Hair Type
Most Helpful Positive Review
Use with wet hair
Product is great but must know how to use it. Okay sounds silly, but I was using it wrong for six months. Talked to a nice gentleman who worked at my local Ulta and followed his directions. If you are using this product and you are doing so with wet hair for example just got out of the shower you ne...
Most Helpful Critical Review
Add Secure Wrap
Honestly a solid product, I have thick medium sized hair and I can apply this wet or dry. It has a nice hold, low shine, and scent. However, it does have this sticky feeling to it and potentially pulls my hair often as I try running my hands through it. However, I have stopped using this product bec...
204 results
Great for curly hair
My husband has long curly hair and this is his favorite product! Perfect waves and curls. Highly recommend. A little pricey but worth it.
Give it a try maybe?
Reviewed at

This product gave my hair a very thick and hard texture. Once I fluffed it with my hands it looked fairly good. I don't love the smell of it. It is something to try
This won't last long
Reviewed at

You neee this! This makes my hair feel so good! I absolutely need this in my life bc it smells so good! I love how big the container is and what a good value for my money. There's no flakey spots anywhere. And the smell is just amazing

So great
Reviewed at

American crew. Forming cream is good. Hod strength a long time. Packaging texture scent Vaslui for money is perfect. Everything is amazing
A reliable styling cream that gives natural hold
Verified Buyer
Reviewed at

American Crew Forming Cream is a classic go-to for effortless, everyday styling. It gives a natural-looking hold with just the right amount of shine, making your hair look healthy and well-groomed without feeling stiff. Easy to work with and great for all hair types - it's like a reliable friend in your grooming routine. Simple, effective, and always on point.

Questions
Q&A
Showing 1 out of 1 Questions
- Q
Does this product make the hair stiff? Also does it leave the hair white if it's touched through out the day?
- Asked by Kris
- Official Answer By American Crew - Brand EngageForming Cream provides a medium hold and Medium Shine styling Cream. It is best for fine to medium textured hair. It does not make hair stiff, because it is a pliable. It should not leave any white residue if evenly distribute product or if mixed with other Brand’s styling product.Was this answer helpful to you