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Summary
Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.
Benefits
- Whitens teeth 6 shades in 5 days (on average) without sensitivity (and we've got the studies to back it up!)
- Fights plaque 10X better than leading plaque-removing toothpastes (cause plaque is whack)
- 75% less abrasive than the limit set by the ADA
Item 77012796
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Primary use
Most Helpful Positive Review
SuperSmile Toothpaste
I am on my third tube~! it is not cheap---but it really works!!!!
Most Helpful Critical Review
Decent toothpaste, but....
I have been brushing my teeth twice a day with Supersmile toothpaste for the past 2 weeks. Tastes good... not overpowering but leaves my mouth with a clean feeling. Also just the right amount of texture and foam. I do notice that my teeth feel a bit sensitive now so I may have to mix up my brushing...
80 results
The best whitening toothpaste I ever used
I was immediately impressed with how good this toothpaste works. I received many compliments. Very happy.
The Best one on the market
Verified Buyer
I use this product as described and it really works so I ordered the accelerator and another tube of the toothpaste! Does not make your teeth sensitive at all. Well worth the money
Works but expensive
Verified Buyer
It works for whitening as advertised (which is why it's so expensive) but doesn't keep your breath fresh for all that long.
Restore veneer whiteness
A few months ago I got veneers in a super white shade , but lately I started noticing they are not as white as they used to be , I was recommended to try this toothpaste to restore the original whiteness of my veneers . I was skeptic at first but after a second use I noticed my veneers are back to original color . I will definitely continue using this toothpaste.
Only toothpaste for me
Verified Buyer
I have been using this toothpaste for a while, not planning to change it