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Summary
This multitasking violet foam instantly neutralizes brassy tones while adding lasting volume and flexible hold—all in one clean, no-rinse step.
Benefits
- Violet toning, leave-in foam that instantly neutralizes brassiness in blonde, gray, and highlighted hair, no rinse required. Adds airy volume and flexible hold to support styles, while remaining non-staining and mess-free for quick touch-ups. Formulated with Bond Booster and jojoba oil to visibly strengthen strands and provide moisturizing nourishment.
Features
- Multitasking violet mousse that tones yellow and orange undertones with a blend of purple and blue pigments while delivering lasting volume and flexible hold. Clean, no‑rinse formula powered by LustraTone Technology™ and Bond Booster to help keep blonde looking bright and salon-fresh between washes.
Key Ingredients
- Key benefits and actives - instantly neutralizes brassiness, adds weightless volume, and offers flexible hold. Non‑staining, easy-to-apply foam that blends evenly into damp hair. Formulated with Bond Booster for visible strength, jojoba oil for moisture, and violet pigments to counter yellow/orange tones.
Item 77012841
Shake well before use. Apply foam in sections to damp hair, comb through to distribute evenly, then style as usual.
Aqua/Water/Eau, Cocamidopropyl Hydroxysultaine, Isopentyldiol, Fragrance(Parfum), Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Polysilicone-29, Polyimide-1, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Aminomethyl Propanol, Sorbic Acid, Benzoic Acid, Citric Acid, Linalool, Hexyl Cinnamal, Limonene, Benzyl Salicylate, Alpha Isomethyl Ionone, Ext. Violet 2 (CI 60730).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Only purple product that has DONE something!!
My coworker gave this and the shampoo and conditioner for me to try! I was going on a cruise and my hair needed to be redone desperately but I couldn't get in, so he gave me this just to try to help me look a bit better for my cruise. I used it once and oh my goodness, for the first time I actually ...
Most Helpful Critical Review
Left Hair Looking & Feeling Like Garbage. Not User Friendly
The color is patchy. Whether I put in a lot or a little, comb it or don't the color is better in some places and terrible in others. It's got a patchy grey-white thing going on. I'm sure there are people who can apply this correctly, but it doesn't seem very user-friendly for the average person. It ...
307 results
Awesome
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
Love love love this stuff I like a hint of purple and it makes my hair look awesome with a hint of purple can't always find it though because it sold out especially at Sally's. But I love it and it Rocks!!!💜
Works as stated
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
Amazing product that takes the brassiness and yellow out almost instantly. Best part is the longer it stays in the hair the more it evens out.
Influencer garbage
Hair Type Straight Hair
This product did nothing to tone my hair. I followed the instruction precisely and it did nothing at all. Just use a purple mask from Amika or Redken
Leave in foam
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
It does exactly what I wanted! No brassiness. A little goes a long way if you have thin/fine hair. Actually gives me a bit more body on the crown, right where I need it the most!
XMondo
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
Great product. Will buy it again and again. Only thing that worked for my hair.