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Highlights
Summary
An instant thickening spray that gives double the volume to fine, flat hair, for up to two days. This modern, air-light formula is soft and buildable for fuller, bouncier hair. Turn it Up is the ultimate cheat code to getting that salon blowout look in seconds.
Benefits
- Instant blowout effect with 2X (double) the volume
- Airy, soft, lightweight and touchable finish
- Lasting volume for up to 48H
- Buildable and brushable formula – does not tangle or get sticky
- Ideal for fine, flat and limp hair that tends to get weighed down easily
Key Ingredients
- Hydrolyzed Pea Protein: Boosts volume and plumps hair strands without added weight
- Marshmallow Root Extract: Helps soften hair without weighing the hair down
Formulated Without
- Sulfates (SLS/SLES)
- Parabens
- Phthalates
- Gluten
- Mineral Oil
- Petrolatum
Item 2660306
Shake well before use. Spray onto dry, styled lengths in sections, building to desired thickness.
Pre-caution: FLAMMABLE. CONTENTS UNDER PRESSURE. Avoid spraying near eyes. Protect from sunlight. Do not expose to temperatures exceeding 120°F (50°C). Do not pierce or burn, even after use. Keep away from heat/sparks/open flames/hot surfaces - no smoking. Do not spray on an open flame or other ignition source. Use only as directed. Intentional misuse by deliberately concentrating and inhaling contents may be harmful or fatal. Keep out of reach of children.
Hydrofluorocarbon 152a, Butane, Alcohol Denat., Isobutane, Alcohol, VP/VA Copolymer, Zeolite, Hydrolyzed Pea Protein, Althaea Officinalis Root Extract, Hydrogenated Olive Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Water (Aqua/Eau), Kaolin, Undecane, Tridecane, Distarch Phosphate, Fragrance (Parfum), Coco-Caprylate/Caprate, Propanediol
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Thickening Spray!
[I received this product in exchange for my honest review] I recently received a product from a program that consisted of an IGK Turn It Up Instant Airy Volume and Thickening Spray, and this product worked wonders to thicken my hair and to make it look more full. I used it in the morning while getti...
Most Helpful Critical Review
Adds texture
[I received this product in exchange for my honest review] I have thin fine wavy grey hair. I tend to prefer air drying, so very excited about a product that would mimic blow out results without the heat damage. I sometimes wear my hair wavy and sometimes as straight as it can go without a flatiro...
118 results
Loving this
[I received this product in exchange for my honest review] Volume and thickening spray spells great and has been adding a lot of extra body to my thin hair. It helps hold curls and adds volume to my scalp, especially helps with my curtain bangs. Only a bit is needed and doesn't leave your hair crunchy

Grip & Volume
Features an air-light, buildable formula that adds grit and lift at the roots without feeling crunchy, sticky or heavy. Formulated with hydrolyzed pea protein to plump individual hair strands and marshmallow root extract to soften without weighing hair down. It also includes shea butter and is free of sulfates, parabens, and phthalates.
I would buy this product again and again!
[I received this product in exchange for my honest review] This IGK turn it up instant air volume and thickening spray first off smells amazing with the marshmallow scent and do you see the volume difference in my hair the first picture of myself is of my hair without it and the last two are with it it gives my hair such great texture and volume, and being the fact that it smells amazing a compliments you so well I love how easy it is to use


The Best
I loved the product, I highly recommend it, I love it



Gives volume but sticky results
[I received this product in exchange for my honest review] I can't seem to get this spray to work for me. I have fine hair and although it does give me volume, it seems to always result in sticky, straw like hair. So in the end the lift isn't worth it. I tried applying less product, only to the roots, only the ends, while wet, while dry, and I couldn't find the best time for it to not make my hair crunchy. I will say it does give volume though and washes out easily when done. The issue with it being sticky seems to match any other vloumizing products I've used.