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Summary
This 3-step shampoo, conditioner & vitamin booster set supports softness, helps reduce breakage, and leaves hair visibly fuller and thicker-looking.* Packed with biotin, volume-promoting vegan collagen, and elderberry & plum oil for a stronger, restored look. Wrapped in a fresh, fruity-floral scent.
Key Ingredients
- Biotin B7 promotes the appearance of fuller, thicker-looking strands and helps reduce visible breakage
- Vegan Collagen supports plumper, more voluminous-looking strands
- Elderberry is antioxidant-rich to help strengthen hair from brittle and damaged to fortified
- Plum Oil is packed with vitamin E to help restore and revive hair
- 5X Vitamin Complex (B9, B5, C, B7, E) works together to promote shine, moisture, scalp nourishment, fullness, and strand strength
Benefits
- A complete 3-step system: shampoo cleanses, conditioner restores, and the vitamin booster targets visible thickness for fuller, longer-looking hair
- Clinically proven: 91% said hair felt healthier, 85% saw less damage, and 82% saw more thickness (28-day independent study, complete biotin collection)
- Color-safe and suitable for all hair types, including fine and thin
- Vegan and cruelty-free
- Dermatologist-tested and hypoallergenic
- Key Scent Notes: Wild Berries. Golden Plum. Warm Amber
- Beauty with purpose is beauty that's better. Every bottle donates a bar of soap to someone in need. Track your impact with the Hope Code on your bottle.
Formulated Without
- Harsh sulfates
- Silicones
- Parabens
- Phthalates
- EDTA
- Gluten
Item 77006786
- Apply shampoo to wet hair, massage into scalp and through lengths, then rinse.
- Follow with conditioner, applying generously to mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly.
- Use Oh My Growth Lengthening Vitamin Booster 3x per week. Apply to scalp and lengths after shampooing, or blend into conditioner. Leave in for 3–5 minutes, then rinse.
Pro Tip: For the fastest results, use all three products together as a complete system rather than individually.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
great
It's really save my hair. My hair was shedding like crazy after Shampoo with aloe vera, that supposed to stop it. (I think maybe some kind of allergies) I was looking for natural ingredients without aloe and finally found. Thank you very much for good products.
Most Helpful Critical Review
Absolutely Horrible
I would not recommend this product at all. Both my mom and I experienced a significant amount of hair coming out while using it, which is something neither of us normally experiences. My hair was left extremely dry and felt broken afterward. What concerned me even more was my mom's hair continuing t...
10 results
Caused greasy hair
My hair is strait, fine, reddish brown. This made it feel greasy/dirty. It does smell nice/fruity.
I regret buying this…
I bought this product about over a month ago because it was on sale and at the time there was no bad reviews on it. This product did the opposite of what it says. I have curly hair and before I used this product I had so much volume. Now my hair is flat and I'm loosing so much hair everytime I shower; literally piece just come out with ease. Im used to shedding here and there but I have lost so much of my hair. Now I have to do damage control because this product has destroyed my hair.
Not good for fine hair
I have fine hair. This made my hair feel crispy and like it was coated in something.
Absolutely Horrible
I would not recommend this product at all. Both my mom and I experienced a significant amount of hair coming out while using it, which is something neither of us normally experiences. My hair was left extremely dry and felt broken afterward. What concerned me even more was my mom's hair continuing to come out while she was brushing through it with the conditioner in her hair. We were honestly shocked by how much hair we were losing. We have never had this happen with a hair product before, and after our experience, we will not be using this again.
clumps of hair fallout
I thought it was just me but after doing more internet search, it seems like others had the same experience. I used this a few times and several times it would make my hair super dry after shampooing. Then I apply the conditioner and when i finger comb my hair, clumps of my hair would fall out. After I towel dry and comb my hair, I'd find more clumps of hair on my comb. My bottles are still full but they are going into the garbage.