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Pureology Hydrate Hair Treatment Mask For Hair Shine & Hydration
or
Highlights
Summary
Pureology Hydrate Hair Treatment Mask provides up to 72 hours of hydration, detangles, and leaves dry, color treated hair full of soft, bouncy movement. This silicone free formula provides hair shine and intensive moisture to hair, with no heavy feel or weighing it down at all.
Benefits
- Weightless, all-day softness with hair shine
- Instantly detangles for effortless styling
- Free from parabens and mineral oil
- Antifade Complex® for color-treated hair
Research Results
- Delivers up to 72 hours of deep hydration
- 93% agree hair feels weightless & has bouncy movement
- Jar and cap made with 99% recycled plastic**
- *Based on consumer test results
- **Excluding labels
Item 2649294
Use weekly. Gently massage a generous amount of the mask into clean, damp hair, focusing on the mid-lengths to ends. Leave on for 5 minutes, then rinse thoroughly. For best results, use as part of the Hydrate regimen, including Hydrate shampoo and Hydrate Glow Oil.
Aqua / Water / Eau, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Isopropyl Myristate, Cetyl Esters, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Butyrospermum Parkii Butter / Shea Butter, Tartaric Acid, Parfum / Fragrance, Benzyl Alcohol, Caprylyl Glycol, Salicylic Acid, Linalool, Tocopherol, Camellia Oleifera Seed Oil, Butylene Glycol, Panthenol, Carvone, Geraniol, Limonene, Citrus Aurantium Peel Oil, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Pogostemon Cablin Oil, Beta-caryophyllene, Geranyl Acetate, Lavandula Oil/extract, Ethylhexyl Salicylate, Citrus Limon Peel Oil, Citric Acid, Ci 17200 / Red 33, Ci 42090 / Blue 1
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I loved
[I received this product in exchange for my honest review] The Pureology Hydrate Treatment Mask is hands down one of the best deep conditioning masks I've ever used. From the very first use, I could feel a huge difference in my hair's softness, moisture, and manageability. The texture is rich and cr...
Most Helpful Critical Review
Left Hair Feeling and Appearing Lifeless
[I received this product in exchange for my honest review] As a melanin-rich lady with delicate, natural 4C textured hair (that was recently permed), I'm deeply disappointed with the outcome after using the Pureology Hydrate Treatment mask. The creamy and thick hair mask seemed to make my hair feel ...
178 results
Wonderful product...ruined
I was a loyal user of this product for 8 years. It was *the* answer for my hair because of the amount of color and processing I do to it. The smell was fragrant and enjoyable, and best of all, my hair was easy to comb, soft, and healthy. Why on earth Pureology felt like they needed to change it is beyond me. The product now smells like my husband's deodorant, and despite multiple uses, my hair is no longer soft and healthy after using. Instead, my hair is difficult to comb and has a brittle texture. After using the new formula, my hair is dry and has increased breakage. It is so disappointing.
Crap
Hair Type Straight Hair
Idk who is giving this a good review—says it's supposed to leave your hair soft and easy to comb through—yeah no. Total opposite. My hair is friggin squeaky, feels like straw and I could barely get the comb through it after using this. Hate it. Terrible product. I use the purology hydrate shampoo and conditioner and do really like that so thought that this would be a good addition—absolutely not. What the heck purology!?!? Horrible product.
If it's not broke don't fix it
They've replaced this new hydrate product for the hydrate soft(which was the absolute best hair mask ever!) and the regular hydrate mask and its just awful now. My hair is so dry, its hard to work through your hair and the smell is so bad! It now smells like harsh menthol. The hydrate soft use to smell like beautiful flowers and the regular hydrate smelled like coconuts. Please please please bring back the old hydrate soft!!
Amazing
Hair Type Wavy Hair
[I received this product in exchange for my honest review] This stuff was amazing! My hair was sleek, soft and I had less breakage! I have coarse hair and it actually worked well for me! Didn't leave my hair greasy and absorbed well! Must have for all hair types
Hair feels so soft!
[I received this product in exchange for my honest review] I have been using this hair mask lately and I am loving it so far. My hair feels a lot softer and easier to manager after using it and it gives a nice shine too. I like that it adds moisture without making my hair feel heavy. My scalp feels healthier and hair looks a lot smoother after using it. I really like that it makes my hair stay hydrated, soft and bouncy till my next wash which is usually after 3 days.