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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657521
HOW TO APPLY:
Remove cap and twist out a small amount of product.
Swipe directly onto lips, starting at the center and gliding outward for instant hydration and shine.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Caprylic/Capric Triglyceride, Polyisobutene, Hydrogenated Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Citric Acid, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Red 6 Lake (CI 15850), Titanium Dioxde (CI 77891), Red 27 Lake (CI 45410), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 7 Lake (CI 15850)
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Best of balm and gloss
[I received this product in exchange for my honest review] Kiss theory is supposed to have the look of a gloss with the benefits of a balm. I was surprised how small and slim the tube was, but don't let the size for you. The lip gloss applied beautifully with smooth, even coverage. I applied a cou...
Most Helpful Critical Review
I'd say it's lipgloss not balm
[I received this product in exchange for my honest review] I'm going to be honest I was expecting more of a lip balm texture but this formula is extremely gooey.. a lot of product came off during my very first application which was disappointing being that the balm tube is so small. But on a positiv...
87 results
Great Color
[I received this product in exchange for my honest review] Anastasia Beverly Hills is one of those brands I never really got into previously, so I was excited to try their new Kiss Theory Lip Balm. I would definitely say this is more of a lip balm/lipstick hybrid. It is smooth and moisturizing like a balm, but it's pigmented like a lipstick. I got the color twirl and it was the perfect shade of pink for me. Great for daytime use or a night on the town. It lasted a long time too. It has a slight powdery smell to it, which doesn't bother me at all. I was a bit disappointed with the balm tube itself as it didn't seem to want to roll in and out very well.
I'd say it's lipgloss not balm
[I received this product in exchange for my honest review] I'm going to be honest I was expecting more of a lip balm texture but this formula is extremely gooey.. a lot of product came off during my very first application which was disappointing being that the balm tube is so small. But on a positive note, the color and sparkle pay off was beautiful. It also lasted on my lips for a while.
Lip Balm I don't want to leave home without!
[I received this product in exchange for my honest review] I received so many compliments when I wore this Anastasia Beverly Hills Kiss Theory Lip Balm in the vellum shade. The product goes on so smooth and feels great. It's not sticky or tacky feeling but provides a great shine and tint. I love the slim packaging it comes in! It makes it so easy to tote around which I greatly appreciate . As someone who wears minimal makeup but prioritizes lips and mascara. This product is my newest obsession.
Absolutely love this product and would highly recommend
[I received this product in exchange for my honest review] The design of this product is very well done and the application is very smooth. The color is very beautiful and a match to the swatch online. Would highly recommend buying and using this product. Great for everyday or special going out nights!
Hydrating, comfortable, and gives a beautiful glossy finish
[I received this product in exchange for my honest review] I've been using this lip balm for a few days and really like it so far. It feels smooth and comfortable on the lips, applies evenly, and gives a beautiful glossy finish without feeling sticky. My lips stay hydrated for hours.
