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Anastasia Beverly Hills Kiss Theory Lip Balm
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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657528
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Caprylic/Capric Triglyceride, Hydrogenated Polyisobutene, Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrosperum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Synthetic Fluorphlogopite, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tin Oxide, Tocopherol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Red 7 Lake (CI 15850).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I honestly loved it!
[I received this product in exchange for my honest review] I've been trying the Kiss Theory Lip Balm by Anastasia Beverly Hills in the shade Silk, and I honestly loved it. The first thing that caught my attention was the packaging. It has such an elegant and glamorous look, with that beautiful gold...
Most Helpful Critical Review
Too small for the price but it's a nice balm
I received a tube of Anastasia Beverly Hills Kiss Theory Lip Balm in exchange for my review. I chose the color Paradiso because I always gravitate towards coral pink colors and I felt most of the other color options were neutral or red based. I really like the brighter pop of pink of this shade. ...
846 results
Pink perfection
The color is beautiful. The packaging is luxurious. The formula is moisturizing. It is such a beautiful little pop of pink and glossy goodness. So impressed by this brilliant beauty. Love this brand have never tried a lippie from them usually, it's the eye products


Alright
[I received this product in exchange for my honest review] I thought the color of this lip balm was nice and it was very moisturizing. Usually lipsticks and tinted lip balms make my lips feel dry and weird but this had some hydration to it. The only downside is the size of the product and how much you get for the price. If I hadn't received this to try for free I would not buy it for the amount of product you get for the price.
Beautiful Color, Hydrating
[I received this product in exchange for my honest review] I love how Kiss Theory Lip Balm easily glides onto the lips. It felt hydrating on my lips. The color is really pretty and seems to last long. The only downside for me was how skinny it is because I have large lips and feel like I will go through it really fast.

Perfect lip balm
[I received this product in exchange for my honest review] I absolutely love this lip balm! It is nicely compact so you can easily put this in your purse or pocket and apply lip balm whenever you are. This is not sticky at all, it feels super hydrating and leaves my lips looking plump. This is a full coverage lip balm too, and the glitter does not feel rough. This is easily my new go to for a nice lippie.


Love the color and hydrating shine
[I received this product in exchange for my honest review] The formula of this Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm is so good! It is the perfect blend of a lipstick and a hydrating lip balm! The shine this gives is stunning and the hydration lasts! My lips look fuller and are nourished by the hyaluronic acid and vitamin E. I tried the shade Vellum and it is so beautiful.
