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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657528
HOW TO APPLY:
Remove cap and twist out a small amount of product.
Swipe directly onto lips, starting at the center and gliding outward for instant hydration and shine.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Caprylic/Capric Triglyceride, Hydrogenated Polyisobutene, Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrosperum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Synthetic Fluorphlogopite, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tin Oxide, Tocopherol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Red 7 Lake (CI 15850).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Best of balm and gloss
[I received this product in exchange for my honest review] Kiss theory is supposed to have the look of a gloss with the benefits of a balm. I was surprised how small and slim the tube was, but don't let the size for you. The lip gloss applied beautifully with smooth, even coverage. I applied a cou...
Most Helpful Critical Review
I'd say it's lipgloss not balm
[I received this product in exchange for my honest review] I'm going to be honest I was expecting more of a lip balm texture but this formula is extremely gooey.. a lot of product came off during my very first application which was disappointing being that the balm tube is so small. But on a positiv...
87 results
Great Color
[I received this product in exchange for my honest review] Anastasia Beverly Hills is one of those brands I never really got into previously, so I was excited to try their new Kiss Theory Lip Balm. I would definitely say this is more of a lip balm/lipstick hybrid. It is smooth and moisturizing like a balm, but it's pigmented like a lipstick. I got the color twirl and it was the perfect shade of pink for me. Great for daytime use or a night on the town. It lasted a long time too. It has a slight powdery smell to it, which doesn't bother me at all. I was a bit disappointed with the balm tube itself as it didn't seem to want to roll in and out very well.
I'd say it's lipgloss not balm
[I received this product in exchange for my honest review] I'm going to be honest I was expecting more of a lip balm texture but this formula is extremely gooey.. a lot of product came off during my very first application which was disappointing being that the balm tube is so small. But on a positive note, the color and sparkle pay off was beautiful. It also lasted on my lips for a while.
Lip Balm I don't want to leave home without!
[I received this product in exchange for my honest review] I received so many compliments when I wore this Anastasia Beverly Hills Kiss Theory Lip Balm in the vellum shade. The product goes on so smooth and feels great. It's not sticky or tacky feeling but provides a great shine and tint. I love the slim packaging it comes in! It makes it so easy to tote around which I greatly appreciate . As someone who wears minimal makeup but prioritizes lips and mascara. This product is my newest obsession.
Absolutely love this product and would highly recommend
[I received this product in exchange for my honest review] The design of this product is very well done and the application is very smooth. The color is very beautiful and a match to the swatch online. Would highly recommend buying and using this product. Great for everyday or special going out nights!
Hydrating, comfortable, and gives a beautiful glossy finish
[I received this product in exchange for my honest review] I've been using this lip balm for a few days and really like it so far. It feels smooth and comfortable on the lips, applies evenly, and gives a beautiful glossy finish without feeling sticky. My lips stay hydrated for hours.
