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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657527
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Polyglyceryl-2 Triisostearate, Caprylic/Capric Triglyceride, Polyisobutene, Hydrogenated Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Microcrystalline Wax, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Iron Oxides (CI 77491, CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891)
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Skinny Tube Nostalgia Made Modern
[I received this product in exchange for my honest review] I'm really impressed at the quality and pigment of this lip balm. It glides on, buttery smooth, without any issues and feels extremely lightweight. I feel like I'm being sent through a time machine with the signature vanilla scent as as wel...
Most Helpful Critical Review
Too small for the price but it's a nice balm
I received a tube of Anastasia Beverly Hills Kiss Theory Lip Balm in exchange for my review. I chose the color Paradiso because I always gravitate towards coral pink colors and I felt most of the other color options were neutral or red based. I really like the brighter pop of pink of this shade. ...
735 results
I would buy it because it keeps my lips hydrated and soft wh
I received this product in exchange for my honest review Anastasia Beverly Hills Kiss Theory Lip Balmm, Ginger Line I really like this lip balm. The Ginger Linee shade is beautiful and flattering, with a natural touch of color that still makes your lips look polished. The texture feels comfortable and moisturizing without being heavy, and the packaging looks so elegant. Definitely a product I'd purchase again.

Sheer, hydrating, buildable + the chicest slim packaging. 🤎
[I received this product in exchange for my honest review] I honestly thought Phantom would be way to dark for me, but it turned out so chic! It gives a beautiful sheer washed of color and you can easily layer it if you want a deeper color. It feels super hydrating and comfortable too.
I love this product!
[I received this product in exchange for my honest review] Love the color of this lip balm. It stays on great and doesn't feel too cakey. I like the way it glides on. Would wear this all the time as the color is my new favorite.


Its too boujiee to be called a lip balm.
Is it really a lip balm?? I am blown away with how pigmented this balm is and how smooth and soft my lips feel. I loved the shade. This is by far my most favorite lip balm ever.
I would buy this again!
[I received this product in exchange for my honest review] Ong love love love the packaging and the quality of the lip balm! It's so pretty! I can not say enough about this product! It stay on and doesn't dry your lips out at all. I didn't notice any kind of smell. 10/10 product!
