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what it does |
add volume |
nourish + soften |
boost shine |
fight frizz + humidity |
deeply hydrate |
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who it's for |
flat, fine-medium hair types (1-3a) |
medium to thick hair types (1-4c) |
dull fine to medium hair (1-3c) |
frizz-prone, medium to thick hair types (2a-4c) |
dry, textured + coarse hair (2a-4c) |
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amika Normcore Signature Shampoo
$27.00
or
Highlights
Summary
Packed with nutrient-rich sea buckthorn, amika's Normcore Signature Shampoo is a sulfate-free wash that gently cleanses and leaves hair soft and nourished.
Benefits
- Cleanses and refreshes without stripping moisture
- Adds weightless hydration to hair
- Made for medium to thick hair types seeking nourishment
Key Ingredients
- Sea Buckthorn: Known as one of earth's most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
- Coconut Acid: Helps to create a sudsy lather and easily condition hair
Research Results
- 7x more conditioned*
- 94% agree Normcore Signature Shampoo gently cleanses hair without stripping moisture**
- *Clinically proven, when shampoo and conditioner are used as a system
- **Based on a consumer at-home test of 51 participants
Item 2647558
Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with Normcore Signature Conditioner or Soulfood Nourishing Mask (sold separately).
Pre-caution: Avoid contact with eyes.
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
3054 ReviewsWrite a Review
Ratings Distribution
Hair Type
Most Helpful Positive Review
Soft and shiny hair!
I love this shampoo! I have fine, very long hair that tangles easily and dries out from the sun (and the Florida weather) This shampoo is one of my favorites. First, the smell is amazing! By far the best smelling shampoo, it does last a day or two, in case you're sensitive to smells but it is not ov...
Versus
Most Helpful Critical Review
Used to love it, formula changed
I'm disappointed that I even waited over 30 days to say anything, I truly just thought it was in my head, but the formula actually has changed. The previous formula for this shampoo was the only thing that made my hair actually shiny and nourished without even using a conditioner. For reference, I h...
3054 results
Makes hair greasy and thick
Loves the smell of this shampoo. Ive seen it in so many salons ans figured i'd give it a shot. After the thirsd day of using I notided that my hair was thcik, greasy/oily. I returned it.
it's not you, its the Sea Buckthorn Berry oil
I wanted to love this product so much and I tried three different lines (hyrdorush, normcore, and big hit) but I kept having the same issue with my hair feeling extremely greasy and like I didn't even wash it. I thought it would be good for my bleached hair. I had to use my boyfriend's Hims shampoo to actually cleanse my hair out. I noticed the Sea Buckthorn Berry oil in the hydro rush initially, an thought maybe it was too much moisture for me. But same problem with the other lines too. I went back to Pureology and ill just keep myself there haha.
Do not recommend at all
It left my hair feeling so oily. Almost like a film was left on it. I will preface that I have extensions. But, I washed my hair and the next day I had to put a bunch of dry shampoo in and it still didn't help. The next day after, I could barely run my fingers through from how greasy it got OVER night. Both shampoo and conditioner leaves your hair feeling oily and has film feel. Stick to redken!
nope
I used to love this brand but it either changed or my hair did. I spent a few hundred on the normcore shamp/cond, hair oil, wizard,dry shamp etc. I only like the dry shampoo out of it all. I just dont get the reviews.
Not worth the money
I had high hopes for this product but was extremely disappointed. It smells good and felt good on my wet hair. Thats as far as the positives go. After drying my hair it left it feeling greasy and course. I could barely run my fingers theough it. Notmally i can go 3 or 4 days between washes. With this i have to wash every other day or my hair is disgusting. I will be returning my it.
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