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Highlights
Summary
Color your hair with confidence with Madison Reed Radiant Hair Color Kit. The award-winning hair color is formulated to deliver multi-dimensional color and 100% gray coverage for salon-gorgeous results at home. Plus, it's ammonia-free, cruelty-free and made with ingredients you can feel good about.
Benefits
- 100% gray coverage with maximum coverage for resistant grays.
- Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types.
- Works in as little as 35 minutes.
- Thick cream color: no drips, no mess, no harsh smell.
- Leaves hair feeling healthy, conditioned & shiny.
- Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
- Cruelty-free: not tested on animals.
- Sustainable packaging.
- Made in Italy.
- For best results, stay within two shades of your natural color.
- When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.
- Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.
- Pro tip: Need help finding your perfect shade? Text your selfie to 34757 to get instantly shade-matched! Message and data rates may apply.
- Content's Packaging May Vary
Includes
- Radiant Cream Color (1.7 oz)
- Conditioning Color Activator (2.5 oz)
- Pair of Gloves (2 ct)
- Cap
- Barrier Cream (0.7 oz)
- Cleansing Wipe
- Color Protecting Shampoo and Conditioner (0.5 oz each)
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2537590
A few tips to help you color with total confidence:
Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.
Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.
Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.
Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)
Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.
Radiant Cream Color: Water, Cetyl Alcohol, Propylene Glycol, Ethanolamine, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Cocamidopropyl Betaine, Ceteth-2, Toluene-2,5-Diamine Sulfate, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Ascorbic Acid, Disodium EDTA, Sodium Sulfite, Sodium Hydrosulfite, Silica, Xanthan Gum, Butylene Glycol, N,N-Bis(2 Hydroxyethyl)-P-Phenylenediamine Sulfate, P-Methylaminophenol Sulfate, P-Aminophenol, 2-Methylresorcinol, M-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.
Conditioning Color Activator: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium EDTA, Etidronic Acid.
Cleansing Wipe: Water, Isopropyl Alcohol, Glycerin, Polysorbate 20, Sodium Cocyl Glutamate, Sodium Lauryl Glutamate, Disodium Cocyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylxexylglycerin, Phenoxyethanol, Fragrance.
Barrier Cream: Water, Mineral Oil, Glycerin, Pvp, PEG-40 Hydrogenated Castor Oil Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, PEG-100 Stearate, Disodium EDTA, Ethylhexylglycerin, Sodium Hydroxide, Phenoxythanol, Fragrance.
Color Protecting Shampoo: Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, Cocamidopropyl Dimethylamine, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Fragrance.
Color Protecting Conditioner: Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Centrimonium Bromide, Phenoxyethanol, Ethlyhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Fragrance.
Replacement Ingredients In Madison Radiant Cream Color To Replace Ppd, One Key Ingredient Used Is A Para Toluene Diamine (Ptd) Ingredient Called Toluene 2,5-Diamine Sulfate (Tds). To Replace Resorcinol, 2-Methylresorcinol Is Used. To Replace Ammonia, Ethanolamine Is Used.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Commitment To Color
Describe Yourself
Hair Type
Most Helpful Positive Review
BEAUTIFUL COLOR - But a bit dark
This color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is o...
Most Helpful Critical Review
Never Again
My color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wro...
2877 results
yes
cover gray hair
Yes
I like the coverage . I think you could " trim" some of the extra in box, and lower the Price. I have never used cleansing wipe, pkg of cream.
I Always Come Back to This One.
Madison Red is the best for greys
Gray hair coverage…
While I do think it's a lovely color and it initially does cover grays, I found that color on grays faded quickly and my grays reappeared within days.
Would buy often if could only get the paper coupon mailers
Why doesn't Ulta employees treat all age groups with the same enthusiasm as the younger career women? I have been a member for years and used to get the paper mailers, now when I come to the store and tell the employees I'm not getting the books, they look me up and say I'm in the system, but no birthday reward in August & no coupon books…and I should call corporate. No one is waiting in line & they TELL ME I NEED TO CALL SOMEONE TO FIX the problem. Something is very wrong with Ulta's customer service model.
Questions
Q&A
Showing 20 out of 1346 Questions
- Q
What Madison Read Hair Color Kit has more ash in it for highlighted/light brown ash colored hair?
- Asked by Esme
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
Is one box enough for long hair ?
- Asked by Loopitah
- Official Answer By Madison Reed - SyndicationHello! If your hair is longer or thicker, we would suggest a second color kit.Was this answer helpful to you
- Q
Will this shade cover my white roots or color them red instead?
- Asked by Rita
- Official Answer By Madison Reed - SyndicationThis will offer full coverage with proper application and processing time.Was this answer helpful to you
- Q
Hi, I have brown hair, but I did have highlights about a year ago. If I want to make my roots darker and the hair closer to my face darker, if I use the gloss shampoo on the rest of my hair, will it cover up my highlights?
- Asked by Me
- Official Answer By Madison Reed - SyndicationYes, it will temporarily cover them. Our Gloss is semi-permanent, meaning the color will gradually wash away with each shampoo.Was this answer helpful to you
- Q
what is the best color for natural light auburn hair that is going gray. a lot of red hair dyes can look so fake - I am looking for a natural looking color
- Asked by natural red
- Official Answer By Madison Reed - SyndicationGreat question! It's hard to pin down the exact perfect shade without seeing your starting point in person, but we can definitely point you in the right direction. For natural-looking coverage on graying hair, you'll want to look for shades that include an N in the name (like our Genova Red), as this ensures full gray coverage while still looking soft and believable rather than flat or artificial. Since you're working with a natural light auburn base, something in a lighter auburn/red-brown natural shade would likely give you that warm, realistic tone without veering into overly vibrant or "fake" red territory.Was this answer helpful to you
- Q
Hello, I used Madison Reed Tuscany 6NGV to color my hair, I like the color. After 4 weeks the grey hair appears. Some reviews mentioned Dervio 6g root touch up is too dark for them, I am thinking to try Alba 7N instead, would it be too light?
- Asked by Rose
- Official Answer By Madison Reed - SyndicationHello! Alba 7N is a great alternative if the Dervio 6G is too dark with this shade.Was this answer helpful to you
- Q
Does this lift hair color or does it deposit color only
- Asked by pv
- Official Answer By Madison Reed - SyndicationHello! Our color can lift 1-2 shades lighter on natural, non-color treated hair, and like most permanent color cannot lighten previous color.Was this answer helpful to you
- Q
Is this product good for fine thin hair
- Asked by Angel
- Official Answer By Madison Reed - SyndicationYes, this can be used on all hair types.Was this answer helpful to you
- Q
My hait is med/ dark brown I've been mixing L'Oréal dark brown and medium brown. Color is good but the hair dye irritates my eyes terribly. What color should I get bc when I used local dark brown alone it came out black? Also does this hair dye irritates eyes?
- Asked by Gail
- Official Answer By Madison Reed - SyndicationHello! Great question. The formula varies depending on the brand used. To find your best match we suggest taking our color quiz here: https://www.madison-reed.com/color-advisor-ulta We also recommend a patch test 48 hours prior to every application if you have sensitivities to hair color.Was this answer helpful to you
- Q
If your hair is medium/dark brown what color do you recommend? I've been using a combo of L'Oréal dark brown and medium brown but it irritates my eyes. Does this irritate your eyes?
- Asked by Gail
- Official Answer By Madison Reed - SyndicationHello! Great question. The formula varies depending on the brand used. To find your best match we suggest taking our color quiz here: https://www.madison-reed.com/color-advisor-ulta We also recommend a patch test 48 hours prior to every application if you have sensitivities to hair color.Was this answer helpful to you
- Q
Can i use half if it and save the rest? And hiw shoukd i save it?
- Asked by Nancy
- Official Answer By Madison Reed - SyndicationHello! You can mix half the color and half the activator in a color bowl and apply with a brush. The unmixed halves can be saved for up to a year, as long as the caps are replaced and they are stored in a cool, dry place.Was this answer helpful to you
- Q
Is one box enough for long hair?
- Asked by Deb
- Official Answer By Madison Reed - SyndicationHello! For longer and/or thicker hair, we do recommend two kits.Was this answer helpful to you
- Q
How do you apply hair color? Do you use a brush like hair salons use?
- Asked by Deb
- Official Answer By Madison Reed - SyndicationHello! You can use a bowl and brush if you prefer, but the kit comes with an application bottle.Was this answer helpful to you
- Q
Hi, Can I use this for just root touch up?
- Asked by Julie
- Official Answer By Madison Reed - SyndicationYes, this can be used at the roots only or all over for a color change.Was this answer helpful to you
- Q
I have the kit to color my roots. If I am only doing my roots do you still wear the shower cap.? If so what do I do with the bottom part of my hair. Also, I have a lot of gray by ny ears. She put some kind of pad there with color. How do you keep pads on ?
- Asked by Peggy
- Official Answer By Madison Reed - SyndicationYou can leave your hair down if it’s longer, or loosely tuck it up into the cap if you choose to wear one—the cap is simply to help avoid a mess. We don’t recommend placing pads over the color after application, as they can absorb the product instead of your hair. For best results, apply the color generously—especially to harder-to-cover areas—almost like frosting, to ensure even coverage.Was this answer helpful to you
- Q
Can i use half if it and save the rest? And hiw shoukd i save it?
- Asked by Nancy
- Official Answer By Madison Reed - SyndicationHello! You can mix half the color and half the activator in a color bowl and apply with a brush. The unmixed halves can be saved for up to a year, as long as the caps are replaced and they are stored in a cool, dry place.Was this answer helpful to you
- Q
Is one box enough for long hair?
- Asked by Deb
- Official Answer By Madison Reed - SyndicationHello! For longer and/or thicker hair, we do recommend two kits.Was this answer helpful to you
- Q
How do you apply hair color? Do you use a brush like hair salons use?
- Asked by Deb
- Official Answer By Madison Reed - SyndicationHello! You can use a bowl and brush if you prefer, but the kit comes with an application bottle.Was this answer helpful to you
- Q
Hi, Can I use this for just root touch up?
- Asked by Julie
- Official Answer By Madison Reed - SyndicationYes, this can be used at the roots only or all over for a color change.Was this answer helpful to you
- Q
I have the kit to color my roots. If I am only doing my roots do you still wear the shower cap.? If so what do I do with the bottom part of my hair. Also, I have a lot of gray by ny ears. She put some kind of pad there with color. How do you keep pads on ?
- Asked by Peggy
- Official Answer By Madison Reed - SyndicationYou can leave your hair down if it’s longer, or loosely tuck it up into the cap if you choose to wear one—the cap is simply to help avoid a mess. We don’t recommend placing pads over the color after application, as they can absorb the product instead of your hair. For best results, apply the color generously—especially to harder-to-cover areas—almost like frosting, to ensure even coverage.Was this answer helpful to you