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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
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Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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Wella ULTIMATE COLOR Shampoo
$18.00
or
Offers
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Free Gift with purchase
Free Gift with purchase
Online only free Ultimate Color Shine Spray with $35 Wella purchase (valid thru 9.17.26 on shipped orders only; pickup and same-day delivery not eligible. While quantities last)
Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650902
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
279 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
279 results
Smooth and Shiny
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I've been desperately growing my laters out as they look so frizzy as my hair texture in my 40s has changed! This is helping smooth the ends and get me through! The before pic is a bit scary to share but please know this works in moderation and not to overdue it of course! I would recommend as it definitely makes it feel and look healthier!
Smells good
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I love wella products while my firat one came damaged and open the next one was good. it smells great and does what ita suppose to do.
INCREDIBLE shine and helped my frizz too
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Wow. The scent is absolutely incredible, got compliments from 2 coworkers! thats not even what I got this product for but it sealed it in that I'll be a repeat customer for sure. The shine was so lovely and made my dull dry blonde ends have life!
Shine without grease
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have thick color treated hair and was looking for a product that would give my hair a shiny look without a greasy feeling. This spray is easy to use, is lightweight, and doesn't leave a residue.
Hair feels and looks healthier
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have been using Wella Professionals ULTIMATE COLOR Shine Spray for over a week now and it's been great. It adds a bounce and shine to my hair that makes it feel and look so much healthier. The only reason I am not giving 4 stars is there is a slight chemical smell that lingers for a little time.
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