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Free Gift with purchase
Online only free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 9.26.26 on shipped orders only; pickup and same-day delivery not eligible. While quantities last)
Highlights
Summary
A unique blend of pure, hydrating oils and Virtue's hair-healing Alpha Keratin 60ku in one bottle. This lightweight serum delivers the shine, softness & moisturization expected from a hair oil with the damage repair, strengthening & environmental protection that only Virtue's protein can provide.
Features
- Protects
- Shines
- Mends
- Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
- Product Aesthetics: This next-generation, shake-to- activate formula of clear oils is ultra-lightweight, fast-absorbing, and never greasy.
- Ideal For: All hair types in need of repair or extra nourishing.
- Great for providing protection against damage caused by environmental pollutants.
- Safe for color-treated and chemically treated hair.
Key Ingredients
- Alpha Keratin 60ku: Virtue's proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Tocopherol: This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UV light or pollution.
- Tahitian Gardenia Flower Extract: Native to Western Polynesia, this botanical extract is a sacred and age-old remedy used to strengthen weak and damaged hair.
- Kalahari Melon Seed Oil: High in antioxidant and hydrating properties, it protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.
Research Results
- Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage:
- 100% of women said their hair was immediately shinier.*
- 94% of women felt their hair looked repaired after one use.*
- After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors.*
- 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use.*
Item 2608730
Shake well before each use to mix key ingredients and activate the formula. Shake a few drops into hands and work throughout damp and/or dry hair. Style as desired.
Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
TRULY MIRACULOUS!!!
Eureka! I am obsessed with the Healing Oil! It is unlike any other hair oil I've ever used (and there were several over the past decade, as I'm a huge fan of oil for moisturizing face, body, & hair — it just makes sense to me that oil is superior to anything else — but until this, I'd just given up,...
Most Helpful Critical Review
Headache from strong smell but amazing product
After reading the reviews on this product I really had very high hopes since my hair is extremely dry and damaged. The reviews had said the smell was light & pleasant and not that strong…yet as soon as I put it on my hands the smell was overwhelming and very very strong. I will admit given the revie...
1872 results
Favorite oil out of 10
I love this oil! I have coarse wavy long hair. I like to use after wash my hair when its damp, either for airdrying or blowouts. I noticed my blowouts not feeling as soft without the oil. I also use it after hair is dry, helps me hair from expanding! I gave one to my cousin and her hair grew so long too. My hair gets to my butt as well. Not that its meant to grow hair, but I've definitely seen results.
Not for my hairtype
For the price, I wanted to love this and hoped that this would help smooth my hair and tame the frizz, however this oil is super lightweight and other than being heavily perfumed, did nothing for my hair. I have wavy/curly hair pattern that gets poofy and frizzy if I don't put product. I used verbs ghost oil that would get me some results, however this did next to nothing on my hair. Would leave a slight sheen but that's about it. I feel like this is more suitable for women with straight hair medium/fine hair
Holy Grail
I got a small bottle of this as a free sample and let me tell youuuu… it is GOOD. A little goes a long way. After apply a few drops my hair instantly is shinier and healthier looking. It is the most effective hair product I've ever used and I will never stop buying it now 😍
Love this oil.
Reviewed at
I've used a few different brands of hair oil and this one is different. It adds some shine, but also absorbs more than the other brands. I apply it to my dry ends and they look better immediately. I use it when styling my hair and additionally I use it overnight .
Virtue Healing Oil
Reviewed at
With often less than 20% humidity in Grand Junction, CO, my hair gets awfully dry sometimes. This oil hydrates and makes it soft again! It smells nice too!
Questions
Q&A
Showing 13 out of 13 Questions
- Q
Is there any alcohol in the product?
- Asked by jstekker
- Official Answer By Virtue - Brand EngageThank you so much for your question! This product does not contain any drying or harsh alcohols such as ethanol, isopropyl alcohol, or alcohol denat. The ingredients you may see ending in “-ol” (like Tocopherol or certain fragrance notes) are not solvent-type alcohols—they are nourishing antioxidants or naturally occurring fragrance components required for labeling. They do not strip or dry the hair. At Virtue®, every formula is designed with the same commitment to clean, effective science. Alongside our patented Alpha Keratin 60ku® protein, this product is enriched with biotech-born protein and powerful plant-based nutrients, including: Tocopherol (Vitamin E): A potent antioxidant that helps neutralize environmental free radicals. Tahitian Gardenia Flower Extract: A sacred, age-old botanical remedy traditionally used to fortify weak or damaged hair. Kalahari Melon Seed Oil: Rich in hydrating, antioxidant properties to help protect hair from environmental stressors and moisture loss. And, like all Virtue® products, it is: Sulfate Free · Paraben Free · Phthalate Free · Synthetic Color Free · Gluten Free · Cruelty Free · Vegan We hope this helps provide clarity, and we’re always here if you have more questions!Was this answer helpful to you
- Q
Is it ok for the product to have a cloudy sediment on the bottom of a new unopened bottle?
- Asked by curly
- Official Answer By Virtue - Brand EngageThat little bit of sediment you see at the bottom is actually the Alpha Keratin 60ku® protein. Because it’s a real bioidentical keratin—not a synthetic silicone—it naturally settles when the bottle sits still. That’s why the cap says ‘shake to activate.’ A quick shake lifts the keratin back into the formula so every pump delivers the strengthening benefit. It’s totally normal and actually a sign of the real protein inside.Was this answer helpful to you
- Q
Will this cause any protein overload with everyday use?
- Asked by Jess
- Official Answer By Virtue - Brand EngageHi, Good news, you don't have to worry of over-protenizing with any of Virtue products because we have a one and only, patented protein, Alpha Keratin 60ku. Due to it being identical to the protein in your hair (plus it's water-based/water-soluble) it's impossible for it to build up. I'm a cosmetologist/colorist and have used Virtue products exclusively for 7yrs, so I can tell you first hand. :)Was this answer helpful to you
- Q
So is this a heat protectant or not? Thank you
- Asked by Rhomett
- Official Answer By Virtue - Brand EngageHi, this product contains heat-protective qualities, however, we have yet to test the numerical value of that protection. I've asked Ulta to update the product description multiple times and they have yet to do it. I'm sorry for any confusion.Was this answer helpful to you
- Q
Does this peoduct actually have heat protecting properties? If so, up to what temperature?
- Asked by KrysM
- Official Answer By Virtue - Brand EngageHi, this product contains heat-protective qualities, however, we have yet to test the numerical value of that protection. I've asked Ulta to update the product description multiple times and they have yet to do it. I'm sorry for any confusion.Was this answer helpful to you
- Q
I usually use a leave in treatment that helps with frizz before blow drying. If I use this, do I still need to use the leave in as well or will this help with taming everything and frizz by itself?
- Asked by Cindercella
- Official Answer By Virtue - Brand EngageGreat question! Healing Oil will deliver a dose of healthier hair in every drop and adds immense shine as well. However, if you have a leave-in that you love, stick with it and allow this to act as a booster. The taming effect of the oil is lighter than a leave-in. It also compliments any styler it's added to.Was this answer helpful to you
- Q
Can i use this oil everyday?
- Asked by Vicky
- Official Answer By Virtue - Brand EngageHi! Yes, you can use it twice a day. It's light enough to fully absorb quickly, just leaving behind shine and healing.Was this answer helpful to you
- Q
With the product containing keratin, is this still safe to use on bleached hair or will it cause breakage?
- Asked by B
- Official Answer By Virtue - Brand EngageOur patented protein is bio-identical (keratin): water-based and water-soluble, meaning it never builds up. So it's hair healing, and adds shine, with no negative side effects. Just shinier, healthier hair. It works perfectly on all hair types. The more damage there is, the better it works.Was this answer helpful to you
- Q
Is it okay to use on curly hair?
- Asked by Mary
- Official Answer By Virtue - Brand EngageHi, Yes! This works perfectly on all hair types. The reason being that it's truly lightweight, and our patented protein is bio-identical, water-based and water-soluble, meaning it never builds up. So it's hair healing, and adds shine, with no negative side effects. Just shinier, healthier hair.Was this answer helpful to you
- Q
Why is the name of this product on your website called Virtue Hydrating & Heat Protectant Healing hair oil if your replies to two questions say that it is NOT a heat protectant?
- Asked by Momof2angels
- Official Answer By Virtue - Brand EngageThank you for highlighting this, this is in the process of being corrected.Was this answer helpful to you
- Q
Sorry, new beauty customer but would this oil be applied in the scalp or the end and after or before a shower?
- Asked by Beauty noob
- Official Answer By Virtue - Brand EngageHi, Welcome! This oil works best just off-scalp a few inches, through ends. It's very lightweight and adds beautiful shine with lightweight hydration, while repairing each strand with Alpha Keratin 60ku. It pairs well with Virtue's Damage Reverse Serum is a primer with the Healing Oil layered over it for the most powerful hair repair duo available.Was this answer helpful to you
- Q
Is this a heat protectant ?
- Asked by S
- Official Answer By Virtue - Brand EngageHi, Virtue Healing Oil is reparative and lightly hydrating, however, not designed for heat protection.Was this answer helpful to you
- Q
Should this be applied before or after styling products (mousse / foam / primer)?
- Asked by April
- Official Answer By Virtue - Brand EngageHi, This is very versatile oil. It can be applied on wet and/or dry hair. We recommend using a few drops on damp hair, and to finish a style once it's completely finished for a final touch of shine. It works well in any stage of styling, so feel free to apply either before or after your other stylers.Was this answer helpful to you