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Kenra Professional Platinum Deluxe Defense Shampoo
or
Summary
Discover daily hair defense against breakage, color loss, and damage during heat styling* with Kenra Platinum’s Deluxe Defense Shampoo. This multi-protective formula enhances shine, preserves color vibrancy, and reduces breakage by 91%.** Formulated to effortlessly retain your hair style longer.
Benefits
- Protects the hair from damage during heat styling*
- Maintains color vibrancy up to 82% after 20 washes
- Strengthens hair by 91%**
- Enhances & locks in hair moisture
- Promotes overall healthy feeling and looking hair
- Provides long lasting style effects
- Scalp microbiome friendly shampoo
- *against combing breakage during brushing while heat styling on damaged hair vs. a non-conditioning shampoo
- **against combing breakage on damaged hair
Formulated Without
- SLS/SLES sulfates*, parabens, & sodium chloride
- *SLS/SLES = Sodium Lauryl Sulfates/Sodium Laureth Sulfates
Item 2653424
Lather a quarter-size amount of shampoo in hands and gently massage into damp hair, focusing at the scalp, then rinse thoroughly. For extra cleansing, repeat. Follow with Deluxe Defense Conditioner.
Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
2 results
Amazing Results/Forever Customer
Hair Type Straight Hair
Amazing difference! As I've aged, I've noticed I no longer have oily hair, not dry, but needs more creamy moisture. When I use this, I completely blow dry my hair, I then curl my hair with my hot rollers no more than 5 min., remove and let cool and then comb my hair upside down with a wide tooth comb. This has made me love my hair again. I also use the Kenra volume mousse and Kenra ultra hold hairspray, which doesn't make a helmet look even though it holds well and can easily be combed out. I had been so frustrated with my fine straight hair till I found this routine and products. Hope this helps someone else frustrated with their hair! Linda
Kenra brought it back!
Hair Type Wavy Hair
This shampoo and conditioner is the MOST similar to the original Kenra hydrating shampoo/conditioner set that underwent a formula change several years ago. It even smells like the original formula! I have been searching for a similar product ever since and was pleasantly surprised when my stylist used this on me! So if you are missing the original and amazing hydrating shampoo this is the next best thing!!! Love it! Thank you for listening to us Kenra!!! I will continue to repurchase :)