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Highlights
Summary
Protect color, cleanse, prevent fade for up to 40 washes,* and strengthen hair so your color stays vibrant, starting in the shower with amika The Protector Color Protect + Strengthen Shampoo.
Benefits
- Gently cleanses and prevents color fade for up to 40 washes.*
- Delivers 11x stronger hair and 91% less breakage.*
- Moisturizes to leave hair shiny, soft, and more manageable.
- Won't strip or shift your color.
- Rinses out quickly without residue.
- *Clinically proven.
Key Ingredients
- Color Longevity Complex: A combination of color-locking polymers, peptides, and color-retention silicones that preserves color vibrancy while preventing dullness and fading.
- High-Refractive Glossing Polymer: Made to mimic natural ceramides found in skin and hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair.
- Black Currant Extract: An antioxidant-rich fruit known to protect against oxidative stress that can impact hair color.
- Sea buckthorn extract: amika'a signature superfruit that's loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
Research Results
- Prevents color fade for up to 40 washes.*
- 11x stronger hair + 91% less breakage.*
- 9.2x more manageable + more moisturized hair.*
- Increases shine on color-treated hair.*
- *Clinically proven.
Item 2655998
Massage a quarter-sized amount of The Protector Color Protect + Strengthen Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with The Protector Color Protect + Strengthen Conditioner and The Protector Color Protect + Strengthen Treatment (sold separately).
Pre-caution: Avoid contact with eyes.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate,Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
The list of ingredients is subject to change. Please consult the packaging of the product purchased.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Love Amika Products; would buy again and again
I have 1A hair that's fine, straight, and highlighted, so it tends to be on the drier side. Because of that, I'm really picky about hair products; anything too heavy will weigh my hair down and make it look greasy much faster. I was excited to receive this shampoo and conditioner because I'm alread...
Most Helpful Critical Review
Huge disappointment
I was really exited to use this entire line of shampoo, conditioner, and leave in after getting my hair colored. I use Amika products almost exclusively and particularly love the big hit line. So when I used this, I was expecting more. When I say this made my hair feel awful...I mean, I had to rewas...
596 results
Works Amazing
[I received this product in exchange for my honest review] This shampoo lathers so good and makes my hair feel so clean. It smells absolutely amazing and is easy to squeeze out of the bottle. My hair looks shiny and great after using it.
Buy it
Absolutely love this duo! It leaves my hair soft, smooth, hydrated, shiny, and manageable while helping protect my color without weighing it down!
Bouncy and Voluminous
I received this product in exchange for my honest review. I've been using this shampoo for over a month, and here is my honest review. First of all, let's talk about the scent. It smells fruity, kind of like berries. The scent is subtle and stays in my hair for a long time. It does a great job of keeping my color-treated hair shiny, but I do feel like the ends sometimes get a little dry. I would recommend using the color-protect spray from the same line to add extra shine to the ends of your hair. The shampoo also lathers really well, so you don't need to use a lot to feel like your hair is getting a good clean. I didn't expect it, but it actually gives my roots a little lift, which is definitely a lovely bonus. Every time I use it, my hair looks so full, shiny, and bouncy. I'm really enjoying this shampoo, especially how shiny and bouncy my hair looks after washing. Highly recommend!
Cute packaging, but nothing extraordinary!
[I received this product in exchange for my honest review] I love the cute, slime design, which makes it easy to use and store! However, i definitely tried other hair products that delivered better results. I didn't notice a significant difference in how long my hair color lasted
Not for fine hair
[I received this product in exchange for my honest review] I did enjoy this more than the shampoo. It left my hair feeling soft and it smells good. I don't know if it's anything special but I'm sure it would help more for color Treated hair.
