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Summary
Discover the SE 2 Hair Dryer - professional speed, advanced ion technology, intelligent heat protection, and whisper-quiet power delivering salon quality results at home. Includes three magnetic attachments for all hair types.
Benefits
- Dry Faster, Style Better, Salon-Quality Results
- 200 Million Negative Ionic to eliminate frizz
- 1 minute for short hair, 3 minutes for mid-length hair, 5 minutes for long hair
- 1400 W
Features
- 3 color LED ring light for temperature control (Cold, Warm, Hot)
- 10 different speed/settings/temperatures
- Low noise with 59db (quieter than the average hair dryer)
- Temperature Cycling Mode - circulates between cold, warm, and hot for fragile hair to avoid heat damage
- Safe & Lightweight .86lb
Includes
- Magnetic diffuser nozzle - Evenly spreads the airflow for defined curls and waves
- Magnetic concentrator nozzle - Focuses the airflow for targeted drying and styling
- Magnetic Smooth Nozzle - Generates a gentle airflow to smooth hair and tame frizz
Item 77010059
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
14 results
Purchase immediately
Bought this for my teen, she used it once and showed me how well it works. Instantly purchased one for myself. The attachments are perfect and easily pop on and off. There are 3 settings cold, medium, hot. You click the button and it'll light up blue, yellow, orange. The air flow is AMAZING!! Even on the lowest setting its high. It's more quiet than other blow dryers shes owned. She has extremely curly hair and uses the diffuser attachment daily, it's significantly helped with how her curls hold and look as well. A+
Absolutely LOVE this blow dryer
I truly cannot suggest this dryer enough! Like other reviews have mentioned, it really is Dyson-esque minus the Dyson price tag. The attachments feel luxurious and attach magnetically (love!!!), and even the diffuser attachment is not large or bulky. And the results?! Maybe my other blowdryer was just old but my goodness. My hair has been lasting longer between washes and looks so sleek/salon done. My best friend tried it while I was visiting her and by the time I was on my plane back home, she told me she'd purchased one for herself. In case it wasnt clear, you need this if you're in the market for a nice, but not budget breaking product. I am beyond impressed!
My Favorite Hair Dryer
I love just about everything anout this hair dryer. It's lightweight, looks beautiful, focuses more on air flow rather than ultra high heat, which is much healthier for your hair. The magnetic nozzle attachment is ultra easy. I do wish it has 3 air flow settings vs one. The air flow mesh at the bottom keeps popping off.
The BEST blow dryer
This hair dryer is incredible! From the magnetic attachments to the customizable temperature controls, I honestly don't know how a hair dryer could get any better. My hair dries in just minutes and feels noticeably smoother. You NEED to try it!


Buy it!
Super excited with this purchase. It's very similar to a dyson (I have purchased in the past) but with smarter features and a much better price! Very cool packaging (like unwrapping an Iphone) and the magnetic accessories are great. I love the look of the matte white and the grip wasn't slippery when drying my hair. The dryer lights up with different colors according to the level of heat you use. I love that! It also dries as quickly as it claims (if not faster.) I have medium to long hair and this dryer dried my hair in less than 5 minutes. I highly recommend the SE 2!


