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Summary
Introducing Violet Brightening Shampoo, the ultimate weapon in the fight against brassy tones! This bottle is packed with powerful ingredients that work together to keep your blonde locks looking bright and beautiful.
Benefits
- Sulfate, paraben and sodium chloride-free
- Violet pigments counteract brassiness & undesirable yellow tones
- Designed to help strengthen hair, reduce breakage & fight frizz
- SeaExtend® formula seals color in –an intensive blend of sea botanicals that helps to seal the cuticle and lock in color molecules to maintain longer toning results.
- Brighten and illuminate blonde, lightened and highlighted hair
- Strengthen hair, reduce breakage & fight frizz
- Provides thermal protection.
Item 77018015
- Ideal for every 1-3 washes in between color services to negate brassiness/ yellow tones.
- Use a quarter-sized amount and apply to wet hair.
- Lather and rinse. | For best results follow with Violet Brightening Conditioner SeaExtend®.
Water (Aqua,Eau), Cetyl Alcohol, Glycerin, Behentrimonium Chloride, Cetrimonium Chloride, Helianthus Annuus (Sunflower) Seed Extract, Isochrysis Galbana Extract, Chondrus Crispus Extract, Himanthalia Elongata Extract, Undaria Pinnatifida Extract, Laminaria Digitata Extract, Laminaria Saccharina Extract, Palmaria Palmata Extract, Hydrolyzed Rhodophyceae Extract, Enteromorpha Compressa Extract, Hypnea Musciformis Extract, Sargassum Filipendula Extract, Macrocystis Pyrifera (Kelp) Extract, Gelidiella Acerosa Extract, Ascophyllum Nodosum Extract, Pelvetia Canaliculata Extract, Propoxytetramethyl Piperidinyl Dimethicone, Amodimethicone, Stearyl Alcohol, Trideceth-12, Bis-Peg-18 Methyl Ether Dimethyl Silane, Pentylene Glycol, Coco-Caprylate/Caprate, Ethylhexyl Olivate, Triheptanoin, Butylene Glycol, Diazolidinyl Urea, Ppg-2 Myristyl Ether Propionate, Pentaerythrityl Tetracaprylate/Tetracaprate, 4-T-Butylcyclohexanol, Triticum Vulgare (Wheat) Protein, C9-12 Alkane, Dilinoleic Acid/Butanediol Copolymer, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, C11-15 Alketh-7, Tetrasodium Edta, Squalane, Acetic Acid, Sodium Acetate, Phenoxyethanol, Castor Oil/Ipdi Copolymer, Caprylyl Glycol, 1,2-Hexanediol, Disodium Edta, Iodopropynyl Butylcarbamate, Potassium Sorbate, Benzoic Acid, Sorbic Acid, Fragrance (Parfum), Benzyl Salicylate, Citral, Limonene, Basic Blue 99, Ext. Violet 2 (Ci 60730), Basic Red 76.
WARNING: This product can expose you to chemicals which are known to the state of California to cause cancer
Learn more at www.P65Warnings.ca.gov
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
Love it!
I am new to this product and always looking for a "sulfate-free" shampoo/conditioner that will not strip my color, tried it and LOVE IT!!! smells great/lathers and rinses out well, conditioner left hair less tangled easy to comb and left hair very soft and shiny. will buy again in the bigger s...
Most Helpful Critical Review
Don't use if you have fine, thinning hair!
Warning - don't use these "silkening" products if you have fine, thinning or damaged hair. They completely fried my hair within 2 weeks. I used the shampoo, conditioner, silkening drops and repair treatment. My hair is ruined and will be for years until it grows - extreme breakage and split ends ...
167 results
I would purchase again.
Verified Buyer
Reviewed at

Comments about Color Protecting Conditioner
Used this product for years.
Yes I buy it again
Verified Buyer
Reviewed at

Comments about Color Protecting Shampoo
I like your shampoo it's very good to use on your too
OMG Aquage WHY!?!?
Reviewed at

I have used Aquage in my salon for years and been very loyal through all of their changes, but WHY did you change the smell of your shampoo and conditioner. I don't know this might be it for me I can't get over the smell it is terrible.
Favorite shampoo for years but the new SMELL
Reviewed at

I have used this shampoo for years and love how it treats my hair. However, I just cannot get used to the new smell and may need to move on. It smells like old man cologne and makes me gag now every time I use it. Any chance of going back the old scent or fixing it so I can smell like a woman again instead of an old man??
Hate smell
Reviewed at

I have been using aquage produces for years. But hate the new smell of the shampoo and conditioner. I loved the smell of the old aquage. Wish so bad they would bring the old smell back.why can get something so awesome