This Product |
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what it does |
add volume |
nourish + soften |
boost shine |
fight frizz + humidity |
deeply hydrate |
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who it's for |
flat, fine-medium hair types (1-3a) |
medium to thick hair types (1-4c) |
dull fine to medium hair (1-3c) |
frizz-prone, medium to thick hair types (2a-4c) |
dry, textured + coarse hair (2a-4c) |
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amika Big Hit Volumizing Shampoo
$77.00
or
Highlights
Summary
Ready to hit the high notes? amika's Big Hit Volumizing Shampoo cleanses and instantly boosts volume while delivering a surge of weightless moisture to strands.
Benefits
- Provides instant and all day volume*
- Helps to add and retain weightless moisture
- Softens and detangles hair
- Ideal for fine-medium hair types 1–3A seeking extra volume
- *Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray
Key Ingredients
- Caffeine: Helps energize limp hair and promotes sebum elimination
- Glycerin: Adds and retains moisture into strands
- Sea Buckthorn: Known as one of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
Research Results
- Clinically proven to give hair 2.3x more volume*
- Achieves instant and all day volume**
- *Clinically tested when using Big Hit Shampoo and Conditioner together as a system
- **Based on a professional evaluation of 56 subjects using Big Hit Shampoo and Conditioner and Rising Star Volumizing Finishing Spray
Item 2647571
Lather and massage shampoo through wet hair from root to ends, then rinse.
Pre-caution: Avoid contact with eyes.
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
242 ReviewsWrite a Review
Ratings Distribution
Hair Type
Most Helpful Positive Review
Finally found the one!
I've always had fine hair but lots of it until stress, menopause and Covid took their toll. So I have spent a better part of the last five years, trying to find a shampoo and conditioner that would give me volume without making my hair dry or leaving a residue. I have tried and returned almost every...
Versus
Most Helpful Critical Review
It's a no
So I loved this and the conditioner when my hair was blonde, dry and damaged (naturally a brunette). I decided to use it again as my hair has been natural and it was disgusting. Made my hair heavy, greasy, fall flat and just felt dirty even right after I showered. My hair type is thick and course s...
242 results
its not you, its the SBTB oil
I wanted to love this product so much and I tried three different lines (hyrdorush, normcore, and big hit) but I kept having the same issue with my hair feeling extremely greasy and like I didn't even wash it. I thought it would be good for my bleached hair. I had to use my boyfriend's Hims shampoo to actually cleanse my hair out. I noticed the Sea Buckthorn Berry oil in the hydro rush initially, an thought maybe it was too much moisture for me. But same problem with the other lines too. I went back to Pureology and ill just keep myself there haha.
Absolutely Not. Very Disappointed
I wish I had used this while my return window was still open. I truly dislike very few products, but this shampoo was so incredibly disappointing. It gave my hair zero volume. I have very healthy, fine hair. I was hoping for some "oomph" but instead looked like my hair hadn't been washed in days. It just made my hair look bad. I will be rehoming this product, because I certainly won't be using it again. And I'd like to note, I've tried another shampoo from this brand (It was a sample) and thought it was great. This however, not so much.
My Go To shampoo
I have very fine long straight hair that gets oily very easily! I've tried manyyy shampoos and this is my absolute favorite and only shampoo I will buy. I wash my hair now every three days and this shampoo leaves my hair feeling so clean and it actually gives it some volume (I also enjoy the scent to this shampoo whicb is a nice plus)!
Works well with my 3b/3c low perosity curly hair
This shampoo along with the conditioner smells like heaven to me. it didn't weigh my hair down at all. It cleansed very well too. I will be buying this forever for my girls and I. Absolutely love it!
I highly recommend this product for all ages of hair!!!
Hair Type Straight Hair
Over 55 and everything that goes with it. This product line is Fantastic. My type is the Big Hit Volume shampoo and conditioner combo. I have long hair down to my waist so I also use the leave in conditioner on my mid length to the ends to add moisture. Choose the type that is right for you. Added positive note ** This product goes a long way so you only need a little**. Don't over saturate!
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